engage in effective business communication. Social media and new communication forms, however, come with

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

-processing perspective -- Intelligence -- Language development -- Personality and social development -- Emotional

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

on Social Media -- Social Media Cases -- Case 4-1 Doritos Crashes the Super Bowl: How a Leading Snack

Mass media -- Social aspects.

Social media.

Gumede, William Mervin -- Political and social views.

Framing -- Social Action Media Studies -- The Sociopsychological Tradition -- The Effects Tradition

/ Communicating with a Diverse Workforce / Integrating Employee Communications Media / Internal Branding, Employer

The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung