-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

competency and enhance their awareness of social responsibility and moral accountability."--Pub. desc.

responsibility -- Challenges and opportunities in public relations and corporate communication.

. Conflicting loyalties -- Ch. 13. The demands of social responsibility -- Ch. 14. Violence -- Ch. 15. Profits

-volume-profit analysis -- 8. Budgeting and responsibility accounting -- 9. Flexible budgeting and variance analysis -- 10

. Invasion of privacy. 10. Trauma 11. Stereotyping. 12. Social responsibility. 13. Addendum: codes of ethics.