messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

-- Evaluating arguments -- Applying your knowledge and skills to the evaluation of arguments -- Constructing

-down, evaluation and legacies.

implementation -- Continuous improvement through strategic control and evaluation -- Strategic management in not

Self-evaluation.

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

-- 11. Budgets -- Standard costs -- Quality and time -- 14. Divisional performance evaluation.

-- Section 4: Research in applied contexts. Jobs and careers in social research -- Programme evaluation

examination of anthropological views of narrative, lead Bal to conclude with a re-evaluation of narratology in

Evaluation research (Social action programs)