A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena

Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives

Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new black

The effect of web design on brand building according to the brand identity model

Survival of Protestantism in the corporate culture & commercialized world

I am not my hair

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Investigating the customer decision journey in emerging market

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent