Search Results for Communications Media.

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45 Results Found

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Media now : understanding media culture and technology

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Media now : understanding media culture and technology / Straubhaar, Joseph D.

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The media of mass communication

Vivian, John.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

The media of mass communication / Vivian, John.

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Teaching graphic design : course offerings and class projects from the leading graduate and undergraduate programs

Heller, Steven.

Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003015463.html

Format:

Books

Publication Date

2003

Excerpt:

-- Introduction to communications design / Katherine McCoy -- Design realities and professional practices / Jan

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Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html

Format:

Books

Publication Date

2003

Excerpt:

communication industry." -Jean-Marie Dru, President and CEO TBWA Worldwide "An insider's view from an expert who

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AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

communications mix / Malcolm White -- How better media strategy leads to greater business success / Will Collin

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New media : a critical introduction

Lister, Martin, 1947-

Table of contents Kostenfrei
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2002029452-d.html

Format:

Books

Publication Date

2003

Excerpt:

New media : a critical introduction / Lister, Martin, 1947-

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Mass media research : an introduction

Wimmer, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-t.html

Format:

Books

Publication Date

2003

Excerpt:

Mass media research : an introduction / Wimmer, Roger D.

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Communication, cultural and media studies : the key concepts

Hartley, John, 1948-

Format:

Books

Publication Date

2002

Excerpt:

Communication, cultural and media studies : the key concepts / Hartley, John, 1948-

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10.

Living in the Information Age : a new media reader

Bucy, Erik P., 1963-

Format:

Books

Publication Date

2002

Excerpt:

Living in the Information Age : a new media reader / Bucy, Erik P., 1963-

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11.

Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

communications E-business grid for integrated marketing communication Interactive marketing communication tools

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12.

Media writer's handbook : a guide to common writing and editing problems

Arnold, George T.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99025514.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99025514.html

Format:

Books

Publication Date

2000

Excerpt:

Media writer's handbook : a guide to common writing and editing problems / Arnold, George T.

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