Thinkertoys : a handbook of business creativity for the '90s / Michalko, Michael, 1940-

Jamming : the art and discipline of business creativity /

"Creativity directly impacts results and productivity, yet few of us understand how it happens or

-- The design process -- Concept generation and creativity -- Visualization, icons, and color

typographic examples to inspire your creativity. Whether you're a Mac user or a Windows user, a type novice

, business-savvy, fun-loving, and fulfilled people to have lived. Celebrate your creativity. The 21st century

brand promotion -- 9. Managing creativity in advertising and IBP -- 10. Creative message strategy -- 11

-- Introduction -- Creative research methods -- What do we know about c̀reativity'? -- Creativity in research

, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband