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25.

Brand Avatar : translating virtual world branding into real world success

De Mesa, Alycia.

Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html

Format:

Books

Publication Date

2009

Excerpt:

Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html">https

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26.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir

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27.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir

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28.

Fashion photography : a complete guide to the tools and techniques of the trade

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html

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Books

Publication Date

2008

Excerpt:

/2008932745-b.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html</a>

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29.

Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Fraser, Matthew, 1958-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html">http

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30.

The art of client service

Solomon, Robert.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html

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Books

Publication Date

2008

Excerpt:

/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>

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31.

Indie publishing : how to design and produce your own book

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html">http://catdir

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32.

Media & society

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0905/2008431685.html">http://catdir

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33.

AS media studies : the essential introduction for AQA

Rayner, Philip, 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip085/2007048270.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016519366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip085/2007048270.html">http://catdir

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34.

Corporate responsibility : a critical introduction

Blowfield, Mick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016213973&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2007050160-d.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html">http

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35.

DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http

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36.

Contemporary advertising

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir

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