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37.

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Esterhuyse, Elzaan Erica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their

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38.

The use of gamification as a marketing communication tool to engage with South African millenials

Racitti, Riccardo.

Format:

Manuscript

Publication Date

2014

Excerpt:

The use of gamification as a marketing communication tool to engage with South African millenials /

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39.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Integrated organisational communication / Barker, Rachel, 1958-

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40.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Communication in marketing.

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41.

Raise your leaders

Handley, Jenny.

Format:

Books

Publication Date

2013

Excerpt:

Interpersonal communication.

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42.

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

Brown, Chloe Tara.

Format:

Manuscript

Publication Date

2013

Excerpt:

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through

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43.

Exploring the role of nostalgic brand communication in the Afrikaner market

Abrahamse, Kaylie.

Format:

Manuscript

Publication Date

2013

Excerpt:

Exploring the role of nostalgic brand communication in the Afrikaner market / Abrahamse, Kaylie.

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44.

Professional communication : deliver effective written, spoken and visual messages

English, Jane.

Format:

Books

Publication Date

2012

Excerpt:

Professional communication : deliver effective written, spoken and visual messages / English, Jane.

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45.

The handbook of media and communication research : qualitative and quantitative methodologies

Jensen, Klaus Bruhn.

Format:

Books

Publication Date

2012

Excerpt:

The handbook of media and communication research : qualitative and quantitative methodologies /

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46.

Visual methodologies : an introduction to researching with visual materials

Rose, Gillian, 1962-

Format:

Regular print

Publication Date

2012

Excerpt:

Visual communication.

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47.

Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Communication in marketing.

Available: Copies:

48.

Crouch, touch, to not engage : the scrum between advertisers and PVR

Whitehead, Seth.

Format:

Manuscript

Publication Date

2012

Excerpt:

Communication in marketing.

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