Search Results for Pricing.

25.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

Available: Copies:

26.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All

Available: Copies:

27.

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and

Available: Copies:

28.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

Available: Copies:

29.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

As products, pricing and distribution fast become commodities, companies are discovering that

Available: Copies:

30.

Marketing for a small business

Machado, Ricardo.

Format:

Books

Publication Date

1996

Excerpt:

Pricing ; Distribution ; Promotion ; Marketing plan.

Available: Copies:

31.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

Available: Copies:

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