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25.

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

Available: Copies:

26.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Implementing Promotional Mix Strategies -- Pricing Concepts and Setting the Right Price -- Putting It All

Available: Copies:

27.

Democracy and regulation : how the public can govern essential services

Palast, Greg.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=3386138
ebrary http://site.ebrary.com/id/10479610
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=329512
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/50694765.html
JSTOR http://www.jstor.org/stable/10.2307/j.ctt18fs62x

Format:

Electronic Resources

Publication Date

2003

Excerpt:

""6 Social Pricing """"Affordability programs ""; ""Consumer protections ""; ""Education programs

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28.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

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29.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

Available: Copies:

30.

Marketing : principles & perspectives

Bearden, William O., 1945-

Format:

Books

Publication Date

1995

Excerpt:

-- Product and service concepts and strategies -- Pricing concepts and strategies -- Marketing channels and

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