Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

engage in effective business communication. Social media and new communication forms, however, come with

engage in effective business communication. Social media and new communication forms, however, come with

SOCIAL SCIENCE -- Media Studies.

Social media.

marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

fashion business and social media.

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct