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The fundamentals of creative advertising

Burtenshaw, Ken.

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Electronic Resources

Publication Date

2006

Excerpt:

The fundamentals of creative advertising / Burtenshaw, Ken.

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Kiss & sell : writing for advertising

Sawyer, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Kiss & sell : writing for advertising / Sawyer, Robert.

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Epica book 18 : Europe's best advertising.

Format:

Books

Publication Date

2005

Excerpt:

Epica book eighteen : Europe's best advertising

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Celebrating the best of South African advertising and design, 1994-2000.

Affinity Advertising and Publishing.

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Books

Publication Date

2000

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Celebrating the best of South African advertising and design, 1994-2000. Affinity Advertising and

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

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Format:

Electronic Resources

Publication Date

2015

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Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

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Integrated marketing communications in advertising and promotion / Shimp, Terence A.

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Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

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Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

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Books

Publication Date

2022

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Strategic creativity : a business field guide to advertising, branding, and design / Landa, Robin

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Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig, author.

Format:

Books

Publication Date

2018

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

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10.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.), author.

Format:

Books

Publication Date

2016

Excerpt:

The advertising concept book : think now, design later : a complete guide to creative ideas

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11.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

the effects of the transgender movement in the toy advertising industry / Griffin, Olivia.

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12.

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Mahlangu, Thulani.

Format:

Manuscript

Publication Date

2015

Excerpt:

The role of humour in South African advertising in addressing potentially serious political

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