Search Results for Consumer research.

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Marketing tourism in South Africa

George, Richard, 1968- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

success. This first section shows how to research products, understand consumer behavior, analyze

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Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa.

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Cover image for What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Bremner, Nicola.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- Cape Town.

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Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Wells, Jo-Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

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Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

De Kock, Kaitlin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- KwaZulu-Natal.

Available: Copies:

10.

CompTIA A+ certification exam guide : exams 220-801 & 220-802

Meyers, Mike, 1961-

Format:

Books

Publication Date

2012

Excerpt:

-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM

Available: Copies:

11.

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Oosthuizen, Chrisli.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

12.

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

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