: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

the value offering -- Manage the pricing decisions -- Manage marketing channels and points of customer

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will

supply chain -- ch. 15. Sourcing decisions in a supply chain -- ch. 16. Pricing and revenue management in

in designing the service experience -- Service branding and promotion -- Pricing services

Pricing and Capital in the Events Industry -- 7 Project Management and Financing -- 11 New Multimedia

-- Product pricing : Catalog pricing ; Pricing terms ; Discounts ; Selling prices ; Deposits, down payments