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1. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
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by 
Art Directors Club of Europe.
Format: 
Books
Publication Date 
2002
Excerpt: 
Best of European design and advertising 2001 / Art Directors Club of Europe.
Available: Copies:
4. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
5. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
by 
Katz, Helen.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
Available: Copies:
8. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
9. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
10. 
Cover image for The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising : the 60s / Heimann, Jim, 1948-
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11. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
Available: Copies:
12. 
Cover image for One show interactive : advertising's best interactive and new media. Vol. VI
by 
Swanepoel, Kevin.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
One show interactive : advertising's best interactive and new media. Vol. VI / Swanepoel, Kevin.
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