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25.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Available: Copies:

26.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior

Available: Copies:

27.

The copy workshop workbook

Bendinger, Bruce.

Format:

Books

Publication Date

2009

Excerpt:

Available: Copies:

28.

Library of advertising

Johnson, Axel Petrus, 1875-

Format:

Books

Publication Date

2009 1913

Excerpt:

and retail advertising -- v. 4. Show window display and specialty advertising -- v. 5. Advertising

Available: Copies:

29.

Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario.

Format:

Books

Publication Date

2008

Excerpt:

. Classic creative techniques -- 4.01. The morphological matrix -- 4.02. Osborn's checklist -- 4.03. Visual

Available: Copies:

30.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

-- 4. Where Are You Going? -- Case History: Ralston Purina's Hero Dog Food -- 5. Work Very Hard. Once

Available: Copies:

31.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the

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32.

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

33.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

34.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

Available: Copies:

35.

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7

Available: Copies:

36.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

about customers -- 3. Seeing your product through your customers' eyes -- 4. Sizing up competitors and

Available: Copies:

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