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2. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
Available: Copies:
3. 
Cover image for Age of propaganda : the everyday use and abuse of persuasion
by 
Pratkanis, Anthony R.
Format: 
Books
Publication Date 
2002
Excerpt: 
mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information
Available: Copies:
4. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694
Available: Copies:
5. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Format: 
Books
Publication Date 
2001
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190
Available: Copies:
6. 
Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"
by 
Law, Andy, 1956-
Format: 
Books
Publication Date 
1999
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/99028937
Available: Copies:
7. 
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519
Available: Copies:
8. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy. 6. Information Gathering
Available: Copies:
9. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Information and Argument. Persuasion with Emotion: Use of Drama, Humor and Music. Persuasion Using Endorsers
Available: Copies:
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
1992
Excerpt: 
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials
Available: Copies:
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