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25.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

. Pr is brand building -- Part Five: Postscripts -- P.S. for management -- P.S. for advertising -- P

Available: Copies:

26.

Cover image for The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

by

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

.S. for Management -- P.S. for Advertising -- P.S. for PR.

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27.

Cover image for Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- South Africa -- Management.

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28.

Cover image for Advertising and sales promotion strategy

Advertising and sales promotion strategy

Advertising and sales promotion strategy

by

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Marketing -- Management.

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29.

Cover image for Promotional strategy : managing the marketing communications process

Promotional strategy : managing the marketing communications process

by

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Marketing -- Management.

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30.

Cover image for Promotional strategy : managing the marketing communications process

Promotional strategy : managing the marketing communications process

Promotional strategy : managing the marketing communications process

by

Engel, James F.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF

Format:

Books

Publication Date

1991

Excerpt:

Marketing -- Management.

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31.

Cover image for Promotional strategy

Promotional strategy

Promotional strategy

by

Engel, James F.

Format:

Books

Publication Date

1975

Excerpt:

Marketing -- Management.

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