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International public relations : negotiating culture, identity, and power

Curtin, Patricia A. (Patricia Ann), 1955-

Format:

Books

Publication Date

2007

Excerpt:

Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case

Available: Copies:

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Celebrities -- Community relations -- Good intentions turned around -- Contingency planning -- In a froth over

Available: Copies:

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts

Available: Copies:

Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html

Format:

Books

Publication Date

2005

Excerpt:

Planning Process -- Readability Formulas -- Copyfitting.

Available: Copies:

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

Available: Copies:

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

relations industry -- Interview sketch 1: defining public relations -- Public relations planning and

Available: Copies:

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

Available: Copies:

Essentials of effective public relations for Sub-Saharan Africa

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

Books

Publication Date

2002

Excerpt:

: defining public relations problems -- Step two: planning and programming -- Step three: taking action and

Available: Copies:

Public relations strategy

Oliver, Sandra.

Format:

Books

Publication Date

2001

Excerpt:

Strategic planning.

Available: Copies:

10.

Effective public relations

Cutlip, Scott M.

Format:

Books

Publication Date

2000

Excerpt:

Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating

Available: Copies:

11.

Effective public relations

Cutlip, Scott M.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006410001.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1994

Excerpt:

: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and

Available: Copies:

12.

This is PR : the realities of public relations

Newsom, Doug.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1993

Excerpt:

Planning. 5. Research Processes, Procedures and Techniques. 6. Publics and Public Opinion -- pt. 3. PR

Available: Copies:

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