Search Results for Brand communication

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104 Results Found

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25.

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising -- Brand name products.

Available: Copies:

26.

Business communication

Daniels, Dawn, author.

Format:

Books

Publication Date

2020

Excerpt:

Communication in organizations -- Case studies.

Available: Copies:

27.

Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

Available: Copies:

28.

Business communication today

Bovée, Courtland L., author.

Format:

Books

Publication Date

2018

Excerpt:

Business communication today / Bovée, Courtland L., author.

Available: Copies:

29.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

Available: Copies:

30.

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and

Available: Copies:

31.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand communication -- Research

Available: Copies:

32.

Cover image for The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Flatt, Andrew.

Format:

Manuscript

Publication Date

2016

Excerpt:

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation

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33.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing.

Available: Copies:

34.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Available: Copies:

35.

International business : competing in the global marketplace

Hill, Charles W. L., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

-- Distribution Strategy -- Differences between Countries -- Choosing a Distribution Strategy -- Communication

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36.

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive

Available: Copies:

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