Search Results for Brand loyalty.

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Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and

Available: Copies:

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

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Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Brand loyalty.

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Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Neil, Hannah Jade.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards

Available: Copies:

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Odendaal, Jeanne.

Format:

Manuscript

Publication Date

2014

Excerpt:

retail giant boost consumer engagement and loyalty / Odendaal, Jeanne.

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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Paharia, Rajat.

Format:

Books

Publication Date

2013

Excerpt:

Brand loyalty.

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Selling through someone else : how to use agile sales networks and partners to sell more

Wollan, Robert, 1957-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html

Format:

Books

Publication Date

2013

Excerpt:

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

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E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

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Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Hasen, Jeff, 1958-

Format:

Books

Publication Date

2012

Excerpt:

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen

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10.

The little book of big customer satisfaction measurement

Rao, Ajit, 1962-

Format:

Books

Publication Date

2012

Excerpt:

measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate

Available: Copies:

11.

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Brand management : Principles and Practices / Dutta, Kirti.

Available: Copies:

12.

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory

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