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25. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
26. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
27. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
28. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
29. 
Cover image for Business functions : an introduction
Business functions : an introduction
by 
Van Zyl, J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial management.
Available: Copies:
30. 
Cover image for Handbook on business-to-business marketing
Handbook on business-to-business marketing
by 
Lilien, Gary L., 1946-
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
31. 
Cover image for Handbook of business-to-business marketing
Handbook of business-to-business marketing
by 
Lilien, Gary L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
32. 
Cover image for Business-to-business marketing
Business-to-business marketing
by 
Ellis, Nick.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial marketing.
Available: Copies:
33. 
Cover image for 101 management models : English edition
101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
Handling -- 24.Confrontation Matrix -- 25.Core Competence -- 26.Core Marketing System -- 27.Core Qualities
Available: Copies:
34. 
Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
by 
Geehan, Sean, author.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial marketing.
Available: Copies:
35. 
Cover image for Branded lives : the production and consumption of meaning at work
Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial relations.
Available: Copies:
36. 
Cover image for Case studies in Japanese management
Case studies in Japanese management
by 
Haghirian, Parissa, 1970-
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial management -- Japan -- Case studies.
Available: Copies:
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Hutt, Michael D.
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