-concept -- Chapter 11. Market segmentation -- Chapter 12. The consumer decision-making process -- Chapter 13

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

Market segmentation.

a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

-- Data Reduction -- Mini-Case 8.1: New Insights or Spurious Associations? -- 9.Segmentation -- Simple Yet

-- Types of Trading Markets -- Direct Market -- Brokered Market -- Dealer Market -- Auction Market -- Types

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

-- Segmentation Questions -- Marketing Thinking Challenge 4.1: Identifying a Target Market -- Positioning

Attributes / Victoria K. Wells -- 9.Market Segmentation From a Behavioral Perspective / John Pallister --

-- Chapter 8. Personality and self-concept -- Chapter 9. Market segmentation, targeting and positioning

of Assembly -- International Market Segmentation Based on Consumer Behavior -- International Consumer