Search Results for Public relations -- Evaluation.

Select an Action

45 Results Found

1 2 3 4

000000000000IIE

Successful event management : a practical handbook

Shone, Anton.

Format:

Books

Publication Date

2010

Excerpt:

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

Strategic planning for public relations / Smith, Ronald D., 1948-

Available: Copies:

Public relations and social theory : key figures and concepts

Ihlen, Øyvind.

Format:

Books

Publication Date

2009

Excerpt:

Public relations -- Evaluation.

Available: Copies:

Developing the public relations campaign : a team-based approach

Bobbitt, Randy, 1955-

Format:

Books

Publication Date

2009

Excerpt:

Developing the public relations campaign : a team-based approach / Bobbitt, Randy, 1955-

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

Public relations for Asia

Morris, Trevor.

Publisher description http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html

Format:

Books

Publication Date

2008

Excerpt:

Public relations for Asia / Morris, Trevor.

Available: Copies:

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Public relations online : lasting concepts for changing media

Kelleher, Tom (Tom A.)

Publisher description http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html

Format:

Books

Publication Date

2007

Excerpt:

Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)

Available: Copies:

10.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Available: Copies:

11.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Effective public relations / Cutlip, Scott M.

Available: Copies:

12.

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

Today's public relations : an introduction / Heath, Robert L. (Robert Lawrence), 1941-

Available: Copies:

Select an Action

1 2 3 4

	{displayName}	{count}
{error}