45 Results Found
000000000000IIE
1.
by
Gregory, Anne, 1953-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Format:
Books
Publication Date
2010
Excerpt:
Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-
2.
by
Ihlen, Øyvind.
Format:
Books
Publication Date
2009
Excerpt:
Public relations -- Evaluation.
3.
by
Smith, Ronald D., 1948-
Format:
Books
Publication Date
2009
Excerpt:
Strategic planning for public relations / Smith, Ronald D., 1948-
4.
by
Bobbitt, Randy, 1955-
Format:
Books
Publication Date
2009
Excerpt:
Developing the public relations campaign : a team-based approach / Bobbitt, Randy, 1955-
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
by
Morris, Trevor.
Publisher description http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html
Format:
Books
Publication Date
2008
Excerpt:
Public relations for Asia / Morris, Trevor.
7.
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion
8.
by
Kelleher, Tom (Tom A.)
Publisher description http://www.loc.gov/catdir/enhancements/fy0666/2006025770-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0618/2006025770.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0734/2006025770-b.html
Format:
Books
Publication Date
2007
Excerpt:
Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)
9.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print
10.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
Effective public relations / Cutlip, Scott M.
12.
by
Tench, Ralph.
Format:
Books
Publication Date
2006
Excerpt:
Exploring public relations / Tench, Ralph.
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