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Print
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Sales promotion.
Available: Copies:
26. 
Cover image for Routledge handbook of medical law and ethics
by 
Joly, Yann, 1973- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
-health / Stefan Callens and Laura Boddez -- Promotion and sales of self-tests on the Internet / Elke Sleurs
Available: Copies:
27. 
Cover image for Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of
Available: Copies:
28. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
29. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter
Available: Copies:
30. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Sales promotion.
Available: Copies:
31. 
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales
Available: Copies:
32. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online
Available: Copies:
33. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling
Available: Copies:
34. 
Cover image for Promo 2
by 
O'Guinn, Thomas.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales promotion -- Management.
Available: Copies:
35. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process
Available: Copies:
36. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales promotion.
Available: Copies:
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