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Independent Institute of Education. Vega School of Brand Leadership.
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2006
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2005
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2005
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Whiting, Taryn Louise.
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2005
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2005
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Lombard, Leanne.
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2005
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Independent Institute of Education. Vega School of Brand Leadership.
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Markgraaff, Desireâe.
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2003 2002
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Jordaan, Brand.
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Ndlovu, Bheki Shadrack.
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2000
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Independent Institute of Education. Vega School of Brand Leadership.
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2025 2024 2023 2022 2021
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Brand name products -- South Africa.
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Gavin, Helen, author.
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2024
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developmental factors impacting crime, female offenders, and crime in times of crisis, along with a brand
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Lynch, Richard L., author.
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Roberts-Lombard, Mornay, editor.
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Owens, Jim, 1957- author.
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2023
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Cottrell, Stella, author.
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Percy, Larry Verfasser. (DE-588)170799492
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Affinity Advertising and Publishing
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2023
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Tombleson, Bridget, author.
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Sullivan, Luke, author.
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2022
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Buchan, Iain.
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Landa, Robin, author.
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Storey, John, author.
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2021
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revised and expanded sections on Richard Hoggart and Utopian Marxism brand new discussions on Black Lives
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Berndt, A
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2021
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Laasch, Oliver, author.
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2021
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Hackley, Christopher E., author.
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Advertising -- Brand name products.
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Kirkpatrick, Allan, author.
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2021
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Thompson, Arthur A., 1940- author.
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2020
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Daniels, Dawn, author.
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2020
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employment messages and interviewing for jobs -- Handbook of grammar, mechanics, and usage -- Brand
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Baylis, John, 1946- author.
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2020 2019
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Affirnity Advertising and Publishing
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2019
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Stiglingh, M. (Madeleine), editor.
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2019
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"The SILKE brand is well-established in the South African tax environment and is acknowledged as an
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740. 
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Moriarty, Sandra E. (Sandra Ernst), author.
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2019
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, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring
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741. 
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Tybout, Alice M. éditeur intellectuel.
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2019
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742. 
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Mooij, Marieke K. de, 1943- author.
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2019
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affects strategic issues, such as the company′s mission statement, brand positioning strategy, and
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743. 
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Schiffman, Leon G., author.
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2019
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, this text prepares readers for careers in brand management, advertising, and consumer research. The 12
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Arruda, William, 1961- author.
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2019
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authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like
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Affinity Advertising & Publishing
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2018
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Brand name products -- Case studies.
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Stiglingh, M. (Madeleine), editor.
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2018
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"The SILKE brand is well-established in the South African tax environment and is acknowledged as an
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747. 
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Ching, Francis D. K., 1943- author, illustrator.
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2018
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Canalichio, Pete, author.
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2018
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licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO
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Hemann, Chuck, author.
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2018
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750. 
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Dahl, Stephan, author.
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2018
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; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II
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751. 
Cover image for Social media marketing
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Tuten, Tracy L., 1967- author.
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Books
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2018
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Zone -- Brand Fans -- Brand Social Communities -- Paid Media in Social Network Sites -- 7.Social
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Affinity Advertising & Publishing
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2018
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Bovée, Courtland L., author.
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2018
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employment messages and interviewing for jobs -- Handbook of grammar, mechanics, and usage -- Brand
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by 
Roberts-Lombard, Mornay, editor.
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Books
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2018
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customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
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by 
Affinity Advertising & Publishing
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Books
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2017
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Brand name products -- Case studies.
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Burnett, Michael
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2017
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Brand Proudly South African -- Research -- South Africa
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Belling, Cameron
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2017
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Orton, Lesley John
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2017
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761. 
Cover image for UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
-Centered Design (UCD) Process. * Learn how UX can enhance your brand and increase user retention * Learn how to
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762. 
Cover image for Keywords for media studies
by 
Ouellette, Laurie, editor.
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Books
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2017
Excerpt: 
Access / Aesthetics / Affect / Appropriation / Assemblage / Audience / Author / Brand / Celebrity
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763. 
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by 
Burnard, Pamela, author.
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Books
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2017
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Offering a brand new approach to teaching music in the primary classroom, this book provides
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by 
DJ Sbu, author.
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Books
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2017
Excerpt: 
young lives -- The hustle defined -- Brand building 101 -- Curiosity didn't kill the cat -- The power of
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by 
Berg, Hemsen Synne
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Manuscript
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2017
Excerpt: 
Brand sustainability -- Research -- South Africa
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769. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
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Books
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2017
Excerpt: 
-- Omnichannel marketing for brand commitment -- Engagement marketing for brand affinity -- Epilogue: Getting WOW!
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770. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
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2017
Excerpt: 
”: Tourists’ destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby -- 7. Programmatic
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771. 
Cover image for Marketing management
by 
Kotler, Philip, author.
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Books
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2016
Excerpt: 
-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity
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773. 
Cover image for Small data : the tiny clues that uncover huge trends
by 
Lindström, Martin, 1970-
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Books
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2016
Excerpt: 
? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand
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774. 
Cover image for Computer organization and architecture : designing for performance
by 
Stallings, William.
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Books
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2016
Excerpt: 
brand new material and strengthened pedagogy, this text engages students in the world of computer
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775. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
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Books
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2016
Excerpt: 
-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call
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by 
Affinity Advertising & Publishing.
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Books
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2016
Excerpt: 
Brand name products -- Case studies.
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777. 
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by 
Mullins, Olivia J., author.
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Books
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2016
Excerpt: 
new series extension from the trusted For Dummies brand that is created to appeal to and educate
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778. 
Cover image for Night school : a Jack Reacher novel
by 
Child, Lee, author.
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Regular print
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2016
Excerpt: 
brand in publishing" (Forbes Magazine). And Night School, with Reacher back in uniform, will be the
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779. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
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Books
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2016
Excerpt: 
appealing to customers requires delivery of brand experiences built on relevance and recognition of context
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780. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
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Books
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2015
Excerpt: 
#3: Color -- 8. Extra tips & tricks : Creating a package or brand -- Business cards : Tips on
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by 
Affinity Advertising and Publishing.
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Books
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2015
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Brand name products -- South Africa.
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782. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
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Books
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2015
Excerpt: 
online - Full colour interior - Brand new international case illustrations from many industry settings
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783. 
Cover image for Global marketing
by 
Keegan, Warren J. author.
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Books
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2015
Excerpt: 
-- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and
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784. 
Cover image for Getting a social media job for dummies
by 
Briz, Brooks, author.
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Books
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2015
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media company -- Building your network and your brand -- Creating a winning résumé -- Preparing to nail
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785. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
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Books
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2015 2014
Excerpt: 
Marketing and R & D -- Opening Case Burberry's Global Brand Strategy -- Introduction -- The
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786. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
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2015
Excerpt: 
's Pivot to Brand Building. Chapter 11; TV, the NFL, and the End of Demographics.Chapter 12; Going Viral
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787. 
Cover image for Conscious marketing : how to create an awesome business with a new approach to marketing
by 
Tate, Carolyn, author.
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Books
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2015
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, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a
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788. 
Cover image for Advertising & promotion.
by 
Hackley, Christopher E., author.
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Books
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2015
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Advertising -- Brand name products.
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789. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
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Books
Publication Date 
2015
Excerpt: 
Overview -- Learning Outcomes -- Anthropomorphic Marketing -- From Hard Sell to Brand Personality and Brand
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790. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
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2015
Excerpt: 
-- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity
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791. 
Cover image for Introducing English language : a resource book for students
by 
Mullany, Louise, author.
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Books
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2015
Excerpt: 
; expanded coverage of morphology; new readings and a brand new companion website. This accessible textbook
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792. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
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Books
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2015
Excerpt: 
and PR drive sales -- Online thought leadership to brand your organization as a trusted resource
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793. 
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by 
Aldrich, Winifred, author.
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Books
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2015
Excerpt: 
brand new layout, new size charts to reflect the changes in body sizing, along with updates to the CAD
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794. 
Cover image for Marketing management
by 
Marshall, Greg W.
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Books
Publication Date 
2015
Excerpt: 
and new product development -- Build the brand -- Service a sthe core offering -- Price and deliver
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795. 
Cover image for Strategic marketing : decision making & planning
by 
Reed, Peter.
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Books
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2015
Excerpt: 
brand positioning strategies 6. Marketing mix strategies Section 4: Strategy development -- product
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796. 
Cover image for Your ultimate success plan : stop holding yourself back and get recognized, rewarded, and promoted
by 
Jacobs, Tamara.
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Books
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2015
Excerpt: 
(recognized). Success is a planned event! ; Don't honk the wrong horn! Being true to your brand ; Cinderella
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798. 
Cover image for Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
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Books
Publication Date 
2014
Excerpt: 
by stealth -- The brand's in your hands: what every copywriter knows about the B word -- A question
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799. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
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Books
Publication Date 
2014
Excerpt: 
imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness
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800. 
Cover image for Women entrepreneurs : inspiring stories from emerging economies and developing countries
by 
Guillén, Mauro F.
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Books
Publication Date 
2014
Excerpt: 
Flavors of Building a Culinary Brand-Name in Brazil / Maya Perl-Kot -- 9.Maita Barrenechea and Mai10
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801. 
Cover image for Introducing communication research : paths of inquiry
by 
Treadwell, D. F. (Donald Francis)
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Books
Publication Date 
2014
Excerpt: 
1 Your Personal Distribution of Wealth -- Exercise 2 Brand, Color, and Gender Preferences
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802. 
Cover image for Controversies in contemporary advertising
by 
Sheehan, Kim.
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Books
Publication Date 
2014
Excerpt: 
? -- Socially responsible advertising : does a brand have a conscience? -- Online advertising : the ever
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803. 
Cover image for The social employee : how great companies make social media work
by 
Burgess, Cheryl.
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Books
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2014
Excerpt: 
networking at its best -- How acxiom & domo are leading the charge -- How social executives drive brand
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804. 
Cover image for Consumer democracy : the marketing of politics
by 
Scammell, Margaret.
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Books
Publication Date 
2014
Excerpt: 
brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing
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805. 
Cover image for Applied crisis communication and crisis management : cases and exercises
by 
Coombs, W. Timothy.
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Books
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2014
Excerpt: 
tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&amp
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806. 
Cover image for Sports and identity : new agendas in communication
by 
Brummett, Barry, 1951-
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Books
Publication Date 
2014
Excerpt: 
: Logan Morrison, Twitter, Athlete Identity, and Building the Brand / Jimmy Sanderson -- "Where My Falcons
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807. 
Cover image for Rural livelihoods, regional economies, and processes of change
by 
Sick, Deborah, 1956- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
. Galaty -- A place that found its brand: Kyoto's agricultural economy in the twenty-first century / Gred
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808. 
Cover image for Grid integration of wind energy : onshore and offshore conversion systems
by 
Heier, Siegfried.
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Books
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2014
Excerpt: 
technologies, including lots of illustrations Brand new material on low voltage fault dynamics and control of
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809. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
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Books
Publication Date 
2014
Excerpt: 
integrated marketing communications -- Enhancing brand equity and accountability -- Brand adoption, brand
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by 
Brands and Branding, South Africa.
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Books
Publication Date 
2014
Excerpt: 
Brand name products -- South Africa.
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811. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions
Available: Copies:
812. 
Cover image for Baz Luhrmann : interviews
by 
Luhrmann, Baz, interviewee.
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Books
Publication Date 
2014
Excerpt: 
-director Baz Luhrmann is an internationally known brand name. His name has even entered the English language as
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813. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award
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814. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
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815. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
24 Brand and Customer Metrics -- CHAPTER 25 New Age Strategies -- Appendix: Tables -- A-1. Standard
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816. 
Cover image for The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
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Books
Publication Date 
2013
Excerpt: 
own brand so that you stand out from the crowd; assess your social media strategy to optimize your
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by 
Affinity Advertising and Publishing.
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Books
Publication Date 
2013
Excerpt: 
Brand name products -- South Africa.
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818. 
Cover image for How to sell to retail : the secrets of getting your product to market
by 
Rayner, Clare.
Format: 
Books
Publication Date 
2013
Excerpt: 
considerations -- Managing cash -- Securing funding -- Protecting your brand -- Wrapping up -- pt. Two Plan Big
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819. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Contents note continued: 04.The real thing: brand authenticity -- The roots of real: why brand
Available: Copies:
820. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Ordering up a new brand -- Growing from their roots -- The brand starts with engaged employees -- Brand
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821. 
Cover image for Marketplace 3.0 : rewriting the rules of borderless business
by 
Mikitani, Hiroshi.
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Books
Publication Date 
2013
Excerpt: 
-- Epilogue : what happens next : the brand as nation.
Available: Copies:
822. 
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
-- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to
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823. 
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
something of value to their customers that aligns with their brand and company value. In the process they go
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824. 
Cover image for Research methods in information
by 
Pickard, Alison Jane.
Format: 
Books
Publication Date 
2013
Excerpt: 
includes brand new coverage of online research methods and techniques, mixed methodology and qualitative
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825. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet for cost reduction -- 1.11.Objective - sizzle - using the Internet as a brand-building tool -- 1
Available: Copies:
826. 
Cover image for Fundamentals of infection prevention and control : theory and practice
by 
Weston, Debbie.
Format: 
Books
Publication Date 
2013
Excerpt: 
, this edition contains brand-new chapters on a range of topics including the role of the Infection
Available: Copies:
827. 
Cover image for Job searching with social media for dummies
by 
Waldman, Joshua.
Format: 
Books
Publication Date 
2013
Excerpt: 
Preparing for your job search -- Marketing yourself with a personal brand -- Crafting web résumés
Available: Copies:
828. 
Cover image for The public relations strategic toolkit : an essential guide to successful public relations practice
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Heather Yaxley -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker
Available: Copies:
829. 
Cover image for Applied health economics
by 
Jones, Andrew M., 1960-
Format: 
Books
Publication Date 
2013
Excerpt: 
reflect the enhancements to this key package.In addition to methodology, the book also contains a brand
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830. 
Cover image for Handbook of Islamic marketing
by 
Sandıkcı, Ozlem, editor.
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
Brand name products -- Religious aspects -- Islam.
Available: Copies:
831. 
Cover image for Retail marketing and branding : a definitive guide to maximizing ROI
by 
Perrey, Jesko.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products.
Available: Copies:
832. 
Cover image for Marketing for entrepreneurs : concepts and applications for new ventures
by 
Crane, Frederick G.
Format: 
Books
Publication Date 
2013
Excerpt: 
and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel
Available: Copies:
833. 
Cover image for Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant
by 
Jensen, Marlene.
Format: 
Books
Publication Date 
2013
Excerpt: 
. 14 Pricing New Products/Services, Part 1: When Your Brand Is Unknown -- The Problems in Pricing
Available: Copies:
834. 
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Online Brand Communities Work -- Strategy Considerations -- Marketing Thinking Challenge 7.2: Brand
Available: Copies:
835. 
Cover image for Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
-to-business communications -- Speechwriter -- Brand champion, viral marketing --
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836. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Jorge M. Oliveira-Castro -- 8.Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing
Available: Copies:
837. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Perception -- Introduction -- Elements of perception -- Creating a world-view -- Perception and the brand
Available: Copies:
838. 
Cover image for Understanding terrorism in the age of global media : a communication approach
by 
Archetti, Cristina.
Format: 
Books
Publication Date 
2013
Excerpt: 
of narratives -- The Al Qaeda narrative as a brand -- The way forward.
Available: Copies:
839. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand loyalty.
Available: Copies:
840. 
Cover image for The 'made in Germany' champion brands : national branding, innovation and world export leadership
by 
Joseph, Ugesh Anthony, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- Germany.
Available: Copies:
841. 
Cover image for Google+ marketing for dummies
by 
Stay, Jesse.
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Books
Publication Date 
2013
Excerpt: 
"Learn how to increase brand awareness and reach customers through all Google properties"--Cover
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842. 
Cover image for The World Scientific handbook of energy
by 
Crawley, Gerard M.
Format: 
Books
Publication Date 
2013
Excerpt: 
. -- Hydropower and pumped storage / Torbjørn K. Nielsen. -- Wind energy / Jos Beurskens and Arno Brand. -- Ocean
Available: Copies:
843. 
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book
Available: Copies:
844. 
Cover image for The Wiley-Blackwell handbook of transpersonal psychology
by 
Friedman, Harris L., editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
A brand from the burning: defining transpersonal psychology / Glenn Hartelius, Geffen Rothe, and
Available: Copies:
845. 
Cover image for Business in Africa : corporate insights
by 
Games, Dianna.
Format: 
Books
Publication Date 
2013
Excerpt: 
's women in business / Khanyi Dhlomo ; The making of the African brand / Doug de Villiers -- pt. 3
Available: Copies:
846. 
Cover image for The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
Format: 
Books
Publication Date 
2013
Excerpt: 
brand voice -- 2. Setting up house : firm fundamentals -- Self-discipline : the first key to success
Available: Copies:
847. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories
Available: Copies:
848. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Tea Drinkers Heaven -- From Moonshine to Big Time -- Growing Their Brand -- Communications Role
Available: Copies:
849. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand
Available: Copies:
850. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand
Available: Copies:
851. 
Cover image for Communication for business
by 
Tynan, Liz, author
Format: 
Books
Publication Date 
2013
Excerpt: 
: project-managing your brand -- Chapter questions -- Creating an effective resumé -- Your employment
Available: Copies:
852. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand Put the Power to its People and Changed Madison Avenue Forever -- Case 4-2 Refreshing Change
Available: Copies:
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and
Available: Copies:
854. 
Cover image for Apparel production terms and processes
by 
Bubonia, Janace E.
Format: 
Books
Publication Date 
2012
Excerpt: 
The global scope of apparel production and sourcing -- Apparel supply chain -- Brand categories and
Available: Copies:
855. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us
Available: Copies:
856. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New
Available: Copies:
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- South Africa.
Available: Copies:
859. 
Cover image for Building prosperous knowledge cities : Policies, plans and metrics.
by 
Yigitcanlar, Tan.
Format: 
Books
Publication Date 
2012
Excerpt: 
learnt from a number of key case studies across the world. Many cities worldwide, in order to brand
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860. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
public relations : cementing the brand / Patricia T. Whalen -- Investor relations for shareholder value
Available: Copies:
861. 
Cover image for Indian media : global approaches
by 
Athique, Adrian.
Format: 
Books
Publication Date 
2012
Excerpt: 
, Brand India and Soft Power -- 7. Media Provision and the New Leisure Economy.
Available: Copies:
862. 
Cover image for History on television
by 
Gray, Ann, 1946-
Format: 
Books
Publication Date 
2012
Excerpt: 
The business of television: public service to brand identity -- Landmark and flagship television
Available: Copies:
863. 
Cover image for Globalization and economic nationalism in Asia
by 
D'Costa, Anthony P., 1957-
Format: 
Books
Publication Date 
2012
Excerpt: 
economic nationalisms / Alan Chong -- A new "brand" of Chinese economic nationalism : from China made to
Available: Copies:
864. 
Cover image for Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
between profession and business -- Building a national brand for a children's hospital -- Crisis
Available: Copies:
865. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
. Discover how this convergence has created new marketing opportunities for your brand."--Publisher's website.
Available: Copies:
866. 
Cover image for Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing Values: Brand Ethos -- Sustainability Marketing Objectives: The Triple Bottom Line -- 6
Available: Copies:
867. 
Cover image for Slave emancipation and racial attitudes in nineteenth-century South Africa
by 
Watson, R. L. (Richard Lyness), 1945-
Format: 
Books
Publication Date 
2012
Excerpt: 
brand of racism, arguing that abolition, not slavery itself, was a causative factor; although racist
Available: Copies:
868. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Tools, materials, and roles -- Step one Define the brand offering -- Step two Define the audience needs
Available: Copies:
869. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Attitudes and Brand Relationships / Neil Hair -- 10.Male Consumers' Motivations for Online Information
Available: Copies:
870. 
Cover image for The little book of big customer satisfaction measurement
by 
Rao, Ajit, 1962-
Format: 
Books
Publication Date 
2012
Excerpt: 
measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate
Available: Copies:
871. 
Cover image for Feminism
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Dziedzic, Nancy G.
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Books
Publication Date 
2012
Excerpt: 
The Tea Party's alternative brand of feminism engages women / Conservative feminists' impact on
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872. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1
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by 
Verwey, Anton.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Defining leadership strategy and brand ; Leadership capacity identification and capacity building ; A
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874. 
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Rodgers, Shelly.
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Books
Publication Date 
2012
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875. 
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by 
Shankar, Venkatesh, 1962-
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Books
Publication Date 
2012
Excerpt: 
. Branding and brand strategies -- pt. 6. Marketing strategy dynamics -- pt. 7. Impact of marketing strategy.
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876. 
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by 
Bueno, Bolivar J.
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Books
Publication Date 
2012
Excerpt: 
Brand name products.
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877. 
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by 
Hasen, Jeff, 1958-
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Books
Publication Date 
2012
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"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is
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878. 
Cover image for Writing skills for public relations : style and technique for mainstream and social media
by 
Foster, John, 1926-
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Books
Publication Date 
2012
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for brand recall -- Elements of corporate identity -- Headlines for websites -- 08.Dealing with
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879. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
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Books
Publication Date 
2012
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The power of relationships -- The power of publicity -- The power of your personal or company brand
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880. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
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Books
Publication Date 
2012
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and Drivers of Brand Success / William Pink, Phillip Herr, Dorothy Fitch -- Part 3: Qualitative
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881. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
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Books
Publication Date 
2012
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of AdSpeak: Sharpen Your Tongue... -- Brand Identity and Equity -- "Ownability" -- Brand Personality
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882. 
Cover image for The Arab world unbound : tapping into the power of 350 million consumers
by 
Mahajan, Vijay, 1948-
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Books
Publication Date 
2012
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Conclusion Rebranding the Arab World Yalla Arabia! Capturing the region's yalla energy with a new Arab brand
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883. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
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Publication Date 
2012
Excerpt: 
-- 2.1.You as a brand --
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884. 
Cover image for How to make sales when you don't like selling
by 
Fairweather, Alan.
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Books
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2012
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business -- Writing successful brochures -- Winning websites -- How to brand your business -- It's the real
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885. 
Cover image for Infographics : the power of visual storytelling
by 
Lankow, Jason.
Format: 
Regular print
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2012
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infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization
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886. 
Cover image for You said what? : the biggest communication mistakes professionals make
by 
Zoller, Kim.
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Books
Publication Date 
2012
Excerpt: 
Not being on your A-game -- Not beginning with the end in mind -- Not knowing your personal brand
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887. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
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Books
Publication Date 
2012
Excerpt: 
, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising
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888. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
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Books
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2012
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-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New
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889. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
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Books
Publication Date 
2012
Excerpt: 
Brand choice -- Psychological aspects.
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by 
Sadler, Eamonn.
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Books
Publication Date 
2012
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Advertising -- Brand name products -- South Africa.
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by 
Baker, P.
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Books
Publication Date 
2012
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action -- Sunny or cloudy -- Animal stories and poems -- Animals that can harm -- A brand new town
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by 
Ralenala, M.
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Books
Publication Date 
2012
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action! -- Sunny or cloudy? -- Animal stories and poems -- Animals that can harm -- A brand new town
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894. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
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Books
Publication Date 
2011
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Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of
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895. 
Cover image for Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit.
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Books
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2011
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coverage of quantitative methods. There are also brand new learning features such as reflective questions
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896. 
Cover image for Communication and media ethics in South Africa
by 
Hyde-Clarke, Nathalie.
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Publication Date 
2011
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cultures within brand environments -- Social concerns -- Ethics and the need to understand culture
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by 
Morris, Michael, 1959-
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Books
Publication Date 
2011
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Brand name products -- South Africa -- History.
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by 
Affinity Advertising and Publishing.
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Books
Publication Date 
2011
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Brand name products -- South Africa.
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by 
Vachon, Christine, film producer.
Format: 
Video disc
Publication Date 
2011 2001
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Lobster-type restaurants to audiences rendered incredulous by his boyish brand of girl glam; he reveals
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900. 
Cover image for Destination brands : managing place reputation
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2011
Excerpt: 
case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how
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