Search Results for Public Relations.

601.

The big idea

by

Jones, Robert, 1957 July 15-

Format:

Books

Publication Date

2001 2000

Excerpt:

Public relations.

Available: Copies:

602.

It's not about size : bigger brands for smaller businesses

by

Dickinson, Paul.

Format:

Books

Publication Date

2001

Excerpt:

Small business -- Public relations.

Available: Copies:

603.

The hero and the outlaw : building extraordinary brands through the power of archetypes

by

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating

Available: Copies:

604.

Marketing in travel and tourism

by

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

605.

Through Australian eyes : colonial perceptions of Imperial Britain

by

Hassam, Andrew.

Format:

Books

Publication Date

2000

Excerpt:

Great Britain -- Foreign public opinion, Australian.

Available: Copies:

606.

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International

Available: Copies:

607.

Encyclopedia of tourism

by

Jafari, Jafar.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html

Format:

Books

Publication Date

2000

Excerpt:

, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps

Available: Copies:

608.

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Public relations.

Available: Copies:

609.

Terms for endearment : business, NGOs and sustainable development

by

Bendell, Jem.

Format:

Books

Publication Date

2000

Excerpt:

Public relations -- Environmental aspects.

Available: Copies:

610.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

by

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.

Available: Copies:

611.

Introduction to business management

by

Du Toit, Gawie S.

Format:

Books

Publication Date

2000

Excerpt:

; Public relations.

Available: Copies:

612.

Getting attention : leading-edge lessons for publicity and marketing

by

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Public relations.

Available: Copies:

613.

Macmillan, Kennedy, and the Cuban Missile Crisis : political, military, and intelligence aspects

by

Scott, L. V. (Leonard Victor), 1957-

Format:

Books

Publication Date

1999

Excerpt:

Cuban Missile Crisis, 1962 -- Foreign public opinion, British.

Available: Copies:

614.

Gender race and the writing of empire : public discourse and the Boer War

by

Krebs, Paula M.

Publisher description http://www.loc.gov/catdir/description/cam029/98047072.html
Table of contents http://www.loc.gov/catdir/toc/cam023/98047072.html
Sample text http://www.loc.gov/catdir/samples/cam032/98047072.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0c2f3-aa

Format:

Books

Publication Date

1999

Excerpt:

Gender race and the writing of empire : public discourse and the Boer War / Krebs, Paula M.

Available: Copies:

615.

Controversies in media ethics

by

Gordon, David, 1935-

Format:

Books

Publication Date

1999

Excerpt:

-- Ch. 5. Influences on Media Content: The Public Relations Factor -- Ch. 6. Accessing the Media

Available: Copies:

616.

Theorizing the city : the new urban anthropology reader

by

Low, Setha M.

Format:

Books

Publication Date

1999

Excerpt:

City. 4. Spatializing Culture: The Social Production and Social Construction of Public Space in Costa

Available: Copies:

617.

Politics and society in contemporary Africa

by

Chazan, Naomi, 1946-

Format:

Books

Publication Date

1999

Excerpt:

Africa -- Foreign relations -- 1960-

Available: Copies:

618.

The law of peoples : with "The idea of public reason revisited"

by

Rawls, John, 1921-2002.

Format:

Books

Publication Date

1999

Excerpt:

The law of peoples : with "The idea of public reason revisited" / Rawls, John, 1921-2002.

Available: Copies:

619.

Public economics for South African students

by

Black, P. A. (Philip A.)

Format:

Books

Publication Date

1999

Excerpt:

Public economics for South African students / Black, P. A. (Philip A.)

Available: Copies:

620.

Marketing for hospitality and tourism

by

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year

Available: Copies:

621.

The foundations of business

by

Machado, Ricardo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0610/2005476600.html

Format:

Books

Publication Date

1999

Excerpt:

-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area

Available: Copies:

622.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

by

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

--congratulations on annual report -- Transmittal -- Public Relations & Publicity -- Accepting a press interview

Available: Copies:

623.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

by

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

goals of public relations and fundraising. Health communication professionals however saw that the

Available: Copies:

624.

Food and beverage management

by

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

625.

Promotional strategy : marketing communications in practice

by

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

relations -- ch. 14. Public relations in practice -- ch. 15. Sponsorship.

Available: Copies:

626.

A dictionary of modern American usage

by

Garner, Bryan A.

Format:

Books

Publication Date

1998

Excerpt:

editors, proofreaders, businesspeople, advertising and public-relations writers, and technical and

Available: Copies:

627.

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Available: Copies:

628.

Business marketing

by

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Force -- Ch. 17. Business Advertising, Sales Promotion, and Public Relations -- Ch. 18. Price

Available: Copies:

629.

Blurred boundaries : migration, ethnicity, citizenship

by

Rundell, John F.

Format:

Books

Publication Date

1998

Excerpt:

Public policy and social welfare ;

Available: Copies:

630.

How to prepare a promotional plan

by

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Promotie (public relations)

Available: Copies:

631.

Mass media, towards the millennium : the South African handbook of mass communication

by

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

Available: Copies:

632.

Media ethics

by

Kieran, Matthew, 1968-

Format:

Books

Publication Date

1998

Excerpt:

story / Richard Keeble -- 7. Privacy, the public interest and a prurient public / David Archard -- 8

Available: Copies:

633.

Virtual culture : identity and communication in cybersociety

by

Jones, Steve, 1961-

Format:

Books

Publication Date

1997

Excerpt:

. Structural Relations, Electronic Media, and Social Change: The Public Electronic Network and the Homeless

Available: Copies:

634.

Consultation and communications : integrating multiple interests into policy, managing media relations.

by

Washington, Sally.

Format:

Books

Publication Date

1997

Excerpt:

Public management occasional papers ;

Available: Copies:

635.

Organizational communication : challenges of change, diversity, and continuity

by

Neher, William W.

Format:

Books

Publication Date

1997

Excerpt:

. Development of Organizational Theories : Classical and Scientific Management Theories -- 5. Human Relations

Available: Copies:

636.

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

by

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

Format:

Books

Publication Date

1996

Excerpt:

Public relations.

Available: Copies:

637.

Reputation : realizing value from the corporate image

by

Fombrun, Charles J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf

Format:

Books

Publication Date

1996

Excerpt:

professionals in public, community, investor, and employee relations as well as brand and marketing managers and

Available: Copies:

638.

Writer's encyclopedia

Format:

Books

Publication Date

1996

Excerpt:

questions about every discipline connected with writing - editing, public relations, advertising

Available: Copies:

639.

Marketing : contemporary concepts and practices

by

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch

Available: Copies:

640.

Divided sisterhood : race, class and gender in the South African nursing profession

by

Marks, Shula.

Format:

Books

Publication Date

1994

Excerpt:

Nurses -- South Africa -- Public opinion.

Available: Copies:

641.

Beyond management : toward establishing ethical business leadership

by

Schuitema, E. (Etsko)

Format:

Books

Publication Date

1994

Excerpt:

Industrial relations -- South Africa -- Public opinion.

Available: Copies:

642.

The Unconscious at work : individual and organizational stress in the human services

by

Obholzer, Anton, 1938-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/93044323-d.html
1994. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=1056727&T=F
http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=764891&T=F
http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=377020&T=F

Format:

Books

Publication Date

1994

Excerpt:

Group relations training.

Available: Copies:

643.

How to create and deliver a dynamic presentation

by

Malouf, Doug.

Format:

Books

Publication Date

1993 1988

Excerpt:

Public Relations.

Available: Copies:

644.

Success with English language and communication skills

by

Viviers, D.

Format:

Books

Publication Date

1992

Excerpt:

debate. The oral report. Speaking at meetings. Oral public relations. The demonstration or presentation

Available: Copies:

645.

Politics and society in contemporary Africa

by

Chazan, Naomi, 1946-

Format:

Books

Publication Date

1992

Excerpt:

Africa -- Foreign relations.

Available: Copies:

646.

Marketing management : analysis, planning, implementation, and control

by

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public

Available: Copies:

647.

Strategic hotel/motel marketing

by

Hart, Christopher W. L.

Format:

Books

Publication Date

1986

Excerpt:

the marketing concept at the property level -- Sales -- Advertising and public relations -- Promotions

Available: Copies:

648.

Media writing : news for the mass media

by

Newsom, Doug.

Format:

Books

Publication Date

1985

Excerpt:

meetings and news conferences -- Stories from public-relations sources -- The feature story -- Columns and

Available: Copies:

649.

Promotion : advertising, publicity, personal selling, sales promotion

by

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Public relations.

Available: Copies:

650.

Hospitality for sale : techniques of promoting business for hospitality establishments

by

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling

Available: Copies:

651.

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Format:

Books

Excerpt:

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions

Available: Copies:

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