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97.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

98.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating

Available: Copies:

99.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

100.

The principles and practice of electrical epilation

Godfrey, Sheila.

Publisher description http://www.loc.gov/catdir/description/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html

Format:

Books

Publication Date

2001

Excerpt:

equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.

Available: Copies:

101.

Introduction to business management

Du Toit, Gawie S.

Format:

Books

Publication Date

2000

Excerpt:

; Public relations.

Available: Copies:

102.

Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Public relations.

Available: Copies:

103.

Through Australian eyes : colonial perceptions of Imperial Britain

Hassam, Andrew.

Format:

Books

Publication Date

2000

Excerpt:

Great Britain -- Foreign public opinion, Australian.

Available: Copies:

104.

Terms for endearment : business, NGOs and sustainable development

Bendell, Jem.

Format:

Books

Publication Date

2000

Excerpt:

Public relations -- Environmental aspects.

Available: Copies:

105.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International

Available: Copies:

106.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0706/99015787-b.html

Format:

Books

Publication Date

2000

Excerpt:

highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.

Available: Copies:

107.

Encyclopedia of tourism

Jafari, Jafar.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html

Format:

Books

Publication Date

2000

Excerpt:

, business travel, convention bureaux, hospitality, marketing, public relations. Cross-referencing helps

Available: Copies:

108.

Getting attention : leading-edge lessons for publicity and marketing

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Public relations.

Available: Copies:

109.

Public economics for South African students

Black, P. A. (Philip A.)

Format:

Books

Publication Date

1999

Excerpt:

Public economics for South African students / Black, P. A. (Philip A.)

Available: Copies:

110.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

products : public relations. -- 17. Professional sales. -- 18. Destination marketing. -- 19. Next year

Available: Copies:

111.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

--congratulations on annual report -- Transmittal -- Public Relations & Publicity -- Accepting a press interview

Available: Copies:

112.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

goals of public relations and fundraising. Health communication professionals however saw that the

Available: Copies:

113.

Politics and society in contemporary Africa

Chazan, Naomi, 1946-

Format:

Books

Publication Date

1999

Excerpt:

Africa -- Foreign relations -- 1960-

Available: Copies:

114.

Gender race and the writing of empire : public discourse and the Boer War

Krebs, Paula M.

Publisher description http://www.loc.gov/catdir/description/cam029/98047072.html
Table of contents http://www.loc.gov/catdir/toc/cam023/98047072.html
Sample text http://www.loc.gov/catdir/samples/cam032/98047072.html
Book review (H-Net) http://www.h-net.org/review/hrev-a0c2f3-aa

Format:

Books

Publication Date

1999

Excerpt:

Gender race and the writing of empire : public discourse and the Boer War / Krebs, Paula M.

Available: Copies:

115.

Macmillan, Kennedy, and the Cuban Missile Crisis : political, military, and intelligence aspects

Scott, L. V. (Leonard Victor), 1957-

Format:

Books

Publication Date

1999

Excerpt:

Cuban Missile Crisis, 1962 -- Foreign public opinion, British.

Available: Copies:

116.

Controversies in media ethics

Gordon, David, 1935-

Format:

Books

Publication Date

1999

Excerpt:

-- Ch. 5. Influences on Media Content: The Public Relations Factor -- Ch. 6. Accessing the Media

Available: Copies:

117.

Theorizing the city : the new urban anthropology reader

Low, Setha M.

Format:

Books

Publication Date

1999

Excerpt:

City. 4. Spatializing Culture: The Social Production and Social Construction of Public Space in Costa

Available: Copies:

118.

The foundations of business

Machado, Ricardo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0610/2005476600.html

Format:

Books

Publication Date

1999

Excerpt:

-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area

Available: Copies:

119.

The law of peoples : with "The idea of public reason revisited"

Rawls, John, 1921-2002.

Format:

Books

Publication Date

1999

Excerpt:

The law of peoples : with "The idea of public reason revisited" / Rawls, John, 1921-2002.

Available: Copies:

120.

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Promotie (public relations)

Available: Copies:

121.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

Available: Copies:

122.

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

123.

A dictionary of modern American usage

Garner, Bryan A.

Format:

Books

Publication Date

1998

Excerpt:

editors, proofreaders, businesspeople, advertising and public-relations writers, and technical and

Available: Copies:

124.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Available: Copies:

125.

Business marketing

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Force -- Ch. 17. Business Advertising, Sales Promotion, and Public Relations -- Ch. 18. Price

Available: Copies:

126.

Blurred boundaries : migration, ethnicity, citizenship

Rundell, John F.

Format:

Books

Publication Date

1998

Excerpt:

Public policy and social welfare ;

Available: Copies:

127.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

relations -- ch. 14. Public relations in practice -- ch. 15. Sponsorship.

Available: Copies:

128.

Media ethics

Kieran, Matthew, 1968-

Format:

Books

Publication Date

1998

Excerpt:

story / Richard Keeble -- 7. Privacy, the public interest and a prurient public / David Archard -- 8

Available: Copies:

129.

Organizational communication : challenges of change, diversity, and continuity

Neher, William W.

Format:

Books

Publication Date

1997

Excerpt:

. Development of Organizational Theories : Classical and Scientific Management Theories -- 5. Human Relations

Available: Copies:

130.

Virtual culture : identity and communication in cybersociety

Jones, Steve, 1961-

Format:

Books

Publication Date

1997

Excerpt:

. Structural Relations, Electronic Media, and Social Change: The Public Electronic Network and the Homeless

Available: Copies:

131.

Consultation and communications : integrating multiple interests into policy, managing media relations.

Washington, Sally.

Format:

Books

Publication Date

1997

Excerpt:

Public management occasional papers ;

Available: Copies:

132.

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

Format:

Books

Publication Date

1996

Excerpt:

Public relations.

Available: Copies:

133.

Reputation : realizing value from the corporate image

Fombrun, Charles J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
Table of contents http://www.gbv.de/dms/hbz/toc/ht007329838.pdf

Format:

Books

Publication Date

1996

Excerpt:

professionals in public, community, investor, and employee relations as well as brand and marketing managers and

Available: Copies:

134.

Writer's encyclopedia

Format:

Books

Publication Date

1996

Excerpt:

questions about every discipline connected with writing - editing, public relations, advertising

Available: Copies:

135.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

. Direct Marketing, Sales Promotion, and Public Relations. Ch. 18. Personal Selling -- Sect. VI. Price. Ch

Available: Copies:

136.

The Unconscious at work : individual and organizational stress in the human services

Obholzer, Anton, 1938-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/93044323-d.html
1994. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=1056727&T=F
http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=764891&T=F
http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=377020&T=F

Format:

Books

Publication Date

1994

Excerpt:

Group relations training.

Available: Copies:

137.

Divided sisterhood : race, class and gender in the South African nursing profession

Marks, Shula.

Format:

Books

Publication Date

1994

Excerpt:

Nurses -- South Africa -- Public opinion.

Available: Copies:

138.

Beyond management : toward establishing ethical business leadership

Schuitema, E. (Etsko)

Format:

Books

Publication Date

1994

Excerpt:

Industrial relations -- South Africa -- Public opinion.

Available: Copies:

139.

How to create and deliver a dynamic presentation

Malouf, Doug.

Format:

Books

Publication Date

1993 1988

Excerpt:

Public Relations.

Available: Copies:

140.

Politics and society in contemporary Africa

Chazan, Naomi, 1946-

Format:

Books

Publication Date

1992

Excerpt:

Africa -- Foreign relations.

Available: Copies:

141.

Success with English language and communication skills

Viviers, D.

Format:

Books

Publication Date

1992

Excerpt:

debate. The oral report. Speaking at meetings. Oral public relations. The demonstration or presentation

Available: Copies:

142.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf

Format:

Books

Publication Date

1988

Excerpt:

promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public

Available: Copies:

143.

Strategic hotel/motel marketing

Hart, Christopher W. L.

Format:

Books

Publication Date

1986

Excerpt:

the marketing concept at the property level -- Sales -- Advertising and public relations -- Promotions

Available: Copies:

144.

Media writing : news for the mass media

Newsom, Doug.

Format:

Books

Publication Date

1985

Excerpt:

meetings and news conferences -- Stories from public-relations sources -- The feature story -- Columns and

Available: Copies:

145.

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Public relations.

Available: Copies:

146.

Hospitality for sale : techniques of promoting business for hospitality establishments

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling

Available: Copies:

147.

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Format:

Books

Excerpt:

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions

Available: Copies:

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Newsom, Doug.

(14)

Independent Institute of Education.

(12)

Kotler, Philip.

(11)

Skinner, J. C. (J. Chris)

(10)

Mersham, G. M. (Gary Malcolm), 1949-

(8)

Wilcox, Dennis L.

(8)

Center, Allen H.

(7)

Von Essen, L. M. (Llew M.)

(7)

Belch, George E. (George Edward), 1951-

(6)

Jefkins, Frank William.

(6)

Kruckeberg, Dean.

(6)

Smith, Ronald D., 1948-

(6)

Belch, Michael A.

(5)

Broom, Glen M.

(5)

Cutlip, Scott M.

(5)

Heath, Robert L. (Robert Lawrence), 1941-

(5)

Institute of Public Relations.

(5)

Seitel, Fraser P.

(5)

VanSlyke Turk, Judy.

(5)

Arens, William F.

(4)

Black, P. A. (Philip A.)

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Bowen, John (John T.), 1948-

(4)

Cameron, Glen T.

(4)

Chartered Institute of Public Relations.

(4)

(4)

(4)

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(4)

Johnston, Jane, 1961-

(4)

Koekemoer, Ludi.

(4)

Kotler, Philip, author.

(4)

Makens, James C.

(4)

Marsh, Charles, 1955-

(4)

Morris, Trevor.

(4)

Shimp, Terence A.

(4)

Armstrong, Gary (Gary M.)

(3)

Burnett, John, 1944-

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

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(3)

(3)

Moriarty, Sandra E. (Sandra Ernst)

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Reber, Bryan H.

(3)

Rensburg, Ronél S.

(3)

Skinner, Chris, 1940-2016.

(3)

Sriramesh, Krishnamurthy.

(3)

Turk, Judy VanSlyke.

(3)

Wells, William, 1926-

(3)

Andrews, J. Craig.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(2)

Barry, Amanda.

(2)

Benecke, Dalien Rene.

(2)

Bivins, Thomas H. (Thomas Harvey), 1947-

(2)

Black, P. A. (Philip A.). Public economics for South African students.

(2)

Breakenridge, Deirdre.

(2)

Calitz, Estian.

(2)

Capizzo, Luke W., author.

(2)

Chazan, Naomi, 1946-

(2)

Clear, Annette, editor.

(2)

Clifton, Rita.

(2)

Coombes, Annie E.

(2)

DeSanto, Barbara, 1950-

(2)

Diggs-Brown, Barbara.

(2)

Dilenschneider, Robert L.

(2)

Edwards, Lee, 1932-

(2)

Erasmus, Barney.

(2)

Fearn-Banks, Kathleen.

(2)

Fombrun, Charles J.

(2)

Fourie, Letitia Engela, editor.

(2)

(2)

(2)

(2)

(2)

(2)

Harris, Thomas L., 1931-

(2)

Hayes, Darrell C.

(2)

Haywood, Roger, 1939-

(2)

Hendrix, Jerry A.

(2)

Hodges, Caroline E. M.

(2)

Holladay, Sherry J.

(2)

Kamalipour, Yahya R.

(2)

Keller, Kevin Lane, 1956-

(2)

Koonin, Marla, contributor.

(2)

L'Etang, Jacquie.

(2)

Lamb, Charles W.

(2)

Luttrell, Regina, 1975- author.

(2)

McAdams, Katherine C.

(2)

McCusker, Gerry, 1962-

(2)

Meintjies, Corne.

(2)

Morrison, Alastair M.

(2)

Moss, Danny, 1954-

(2)

Mulder, D. (Dalmé)

(2)

Oliver, Sandra.

(2)

Parks, Janet B., 1942-

(2)

Parry, Bryn, 1961-

(2)

Phillips, David.

(2)

Pritchard, Maritha, contributor.

(2)

Quarterman, Jerome, 1944-

(2)

Riel, C. B. M. van.

(2)

Ries, Al.

(2)

Ries, Laura.

(2)

Scott, Alan, 1912-2001.

(2)

Scott, David Meerman.

(2)

Shone, Anton.

(2)

Short, Bonnie Poovey.

(2)

Skinner ...[et al.]

(2)

Skinner, C. J.

(2)

Smith, Ronald D., 1948- author.

(2)

Stacks, Don W.

(2)

Steenekamp, Tjaart J.

(2)

Strydom, J. W. (Johan Wilhelm), 1952-

(2)

Tassiopoulos, Dimitri.

(2)

Tench, Ralph, author.

(2)

(2)

(2)

(2)

(2)

Van Heerden, Neels, 1957-

(2)

Verčič, Dejan.

(2)

Warwick Business School. Centre for Small and Medium Sized Enterprises.

(2)

Weideman, Linda.

(2)

Yeomans, Liz, author.

(2)

(2)

(2)

(2)

(1)

(1)

(1)

(1)

(1)

Allan, Stuart, 1962- editor.

(1)

Amos, Carol.

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Angelopoulo, G. C.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Angelopulo, G.C

(1)

Anthonissen, Peter Frans.

(1)

Anzur, Terry.

(1)

Appadurai, Arjun, 1949-

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Austin, Erica Weintraub.

(1)

Baack, Donald.

(1)

Badenhorst, Johan.

(1)

Bailey, Maria T.

(1)

Bainbridge, Jason, author.

(1)

Baines, Paul, 1973-

(1)

Bakan, Joel.

(1)

Balasubramanian, Sridhar, author.

(1)

Baloglu, Seyhmus, author.

(1)

Bantjes, Jason.

(1)

Bar-Tal, Daniel.

(1)

Bardhan, Nilanjana.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

(1)

(1)

(1)

(1)

Baskin, O and Aronoff, C

(1)

(1)

(1)

(1)

(1)

Beech, John G., 1947-

(1)

Bekink, Bernard.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

(1)

(1)

(1)

(1)

(1)

Bernays, Edward L., 1891-1995.

(1)

Berridge, Geoff.

(1)

Besteman, Catherine Lowe.

(1)

Biagi, Shirley, author.

(1)

(1)

(1)

(1)

(1)

Black, Caroline, 1956-

(1)

Black, Sam, 1915-

(1)

Blackmon, Clifton, joint author.

(1)

Blakely, Robin.

(1)

Blumenthal, Daniel S.

(1)

Bly, Robert W.

(1)

Bly, Robert W., author.

(1)

(1)

Format

(630)

(12)

(4)

(2)

(1)

(1)

(1)

Item Category 1

Material Type

Audio-visual Material

Audio-visual equipment

Language

(621)

(1)

Library

RC Nelson Mandela Bay

VC Nelson Mandela Bay

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty Law (IIE CAT only)

On-Shelf Faculty Social Sciences (IIE CAT only)

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(185)

(38)

(35)

Communication in marketing.

(26)

Public relations -- South Africa.

(20)

Corporations -- Public relations.

(19)

South Africa.

(18)

Sales promotion.

(16)

Business writing.

(15)

Public relations -- United States.

(15)

Tourism -- Marketing.

(13)

Business communication.

(12)

Communication.

(12)

Mass media.

(12)

Public relations -- Management.

(12)

Relations publiques.

(12)

Communication in management.

(11)

Marketing -- Management.

(11)

Public relations -- Authorship.

(11)

Publicity.

(11)

Öffentlichkeitsarbeit.

(11)

Communication in organizations.

(10)

Public relations -- Handbooks, manuals, etc.

(10)

Hospitality industry -- Marketing.

(9)

United States.

(9)

Corporate image.

(8)

Intercultural communication.

(8)

Internet marketing.

(8)

Journalism.

(8)

Public relations -- Case studies.

(8)

Social responsibility of business.

(8)

Strategic planning.

(8)

Mass media -- Authorship.

(7)

Mass media -- Moral and ethical aspects.

(7)

Brand name products.

(6)

Public opinion.

(6)

Public relations -- Moral and ethical aspects.

(6)

South Africa -- Economic policy.

(6)

Special events -- Management.

(6)

Tourisme -- Marketing.

(6)

Branding (Marketing)

(5)

Economics -- Study and teaching -- South Africa.

(5)

Economics.

(5)

Internet in public relations.

(5)

Journalism -- South Africa.

(5)

Kommunikation.

(5)

PR.

(5)

Public relations -- Cross-cultural studies.

(5)

Public relations -- Research.

(5)

Public relations and politics.

(5)

Social media.

(5)

South Africa -- Economic conditions -- 1991-

(5)

Toerisme.

(5)

Advertising -- South Africa.

(4)

Aufsatzsammlung.

(4)

Communicatie.

(4)

Communication in politics.

(4)

Crisis management.

(4)

Direct marketing.

(4)

Finance, Public -- South Africa.

(4)

Industrial management.

(4)

International relations.

(4)

Management.

(4)

Mass media and business.

(4)

Public Relations.

(4)

Public relations

(4)

Public relations -- Australia.

(4)

Public relations -- United States -- Case studies.

(4)

Report writing.

(4)

South Africa -- Race relations.

(4)

Tourismus.

(4)

Advertising media planning.

(3)

Business writing -- Handbooks, manuals, etc.

(3)

Campaign management.

(3)

Communication, International.

(3)

Consumer behavior.

(3)

Economic development.

(3)

Economic history.

(3)

Entrepreneurship.

(3)

Finance, Public -- Law and legislation -- South Africa.

(3)

Finance, Public.

(3)

Globalization -- Social aspects.

(3)

Journalism -- Authorship.

(3)

Lehrbuch.

(3)

Marketing

(3)

Marketing -- South Africa.

(3)

Mass media -- United States.

(3)

Mass media and public opinion -- United States.

(3)

Multiculturalism.

(3)

Physical education and training -- Administration.

(3)

Political campaigns.

(3)

Public opinion -- United States.

(3)

Public relations -- Great Britain.

(3)

Public relations -- Management -- Case studies.

(3)

Public relations -- Social aspects.

(3)

Public relations -- Study and teaching -- South Africa.

(3)

Public relations -- United States -- Authorship.

(3)

Reclame.

(3)

Relaciones públicas.

(3)

Relations publiques -- Gestion.

(3)

Reporters and reporting.

(3)

Sales promotion -- South Africa.

(3)

Selling.

(3)

Special events -- Planning.

(3)

Sports administration.

(3)

Strategisch management.

(3)

Strategisches Management.

(3)

United States -- Foreign public opinion.

(3)

United States -- Foreign relations -- 2001-

(3)

Unternehmen.

(3)

Accueil (Tourisme) -- Marketing.

(2)

Advertising -- Brand name products.

(2)

Advertising -- Case studies.

(2)

Advertising -- Social aspects.

(2)

Advertising copy.

(2)

Africa -- Economic conditions -- 1960-

(2)

Africa -- Politics and government -- 1960-

(2)

Africa -- Social conditions -- 1960-

(2)

Anti-Americanism.

(2)

Anti-apartheid movements -- South Africa.

(2)

Art, South African -- 20th century.

(2)

Australian

(2)

BUSINESS & ECONOMICS -- Marketing -- General.

(2)

BUSINESS & ECONOMICS -- Public Relations.

(2)

Bars (Drinking establishments)

(2)

Brand name products -- Management.

(2)

Business enterprises -- Computer networks.

(2)

Business ethics.

(2)

Business report writing -- Problems, exercises, etc.

(2)

Business writing -- Problems, exercises, etc.

(2)

Case studies.

(2)

Christianity and politics -- South Africa.

(2)

Civil service -- South Africa -- Personnel management.

(2)

Consultants -- Marketing.

(2)

Corporate identity.

(2)

Corporations -- Corrupt practices.

(2)

Crisis management -- Case studies.

(2)

Culture and globalization.

(2)

Customer relations.

(2)

Diplomacy.

(2)

Diplomatic relations.

(2)

Electronic commerce.

(2)

English language -- Business English -- Problems, exercises, etc.

(2)

Entrepreneurship -- South Africa.

(2)

Export marketing.

(2)

Food service -- Marketing.

(2)

Globalization.

(2)

Great Britain.

(2)

Handbooks and manuals.

(2)

Historic sites -- Interpretive programs -- South Africa.

(2)

Historical museums -- South Africa.

(2)

Industrial management -- Social aspects.

(2)

Industrial management -- South Africa -- Case studies.

(2)

Industrial management -- South Africa.

(2)

Information technology -- United States.

(2)

Intercultural communication -- Handbooks, manuals, etc.

(2)

International agencies.

(2)

International business enterprises -- Social aspects.

(2)

International economic relations.

(2)

International relations -- Philosophy.

(2)

Internet.

(2)

Issues management.

(2)

Journalistiek.

(2)

KMPL: Public relations

(2)

Macht.

(2)

Marketing -- Political aspects.

(2)

Marknadsföring.

(2)

Mass media -- Audiences.

(2)

Mass media -- Australia.

(2)

Mass media -- Economic aspects.

(2)

Mass media and business -- Australia.

(2)

Massamedia.

(2)

Media & communication studies (Australia)

(2)

Memory -- Social aspects -- South Africa.

(2)

Množični mediji.

(2)

Monuments -- South Africa.

(2)

Motivation research (Marketing)

(2)

Médias -- Aspect moral.

(2)

Médias.

(2)

National characteristics, American.

(2)

Naudé, Beyers.

(2)

New business enterprises.

(2)

Odnosi z javnostmi.

(2)

Organizational effectiveness.

(2)

Personnel management -- South Africa.

(2)

Political participation.

(2)

Politics in art.

(2)

Post-apartheid era -- South Africa.

(2)

Power (Social sciences)

(2)

Prestige.

(2)

Produits de marque.

(2)

Public health -- Research -- Methodology.

(2)

Public relations & advertising.

(2)

Public relations -- Cross-cultural studies -- Handbooks, manuals, etc.

(2)

Public relations -- Evaluation.

(2)

Public relations -- Miscellanea.

(2)

Public relations -- New Zealand.

(2)

Public relations -- Problems, exercises, etc.

(2)

Public relations -- Research -- Methodology.

(2)

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