Search Results for Consumers -- Research.

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

171 Results Found

Subscribe to search results

1 2 3 4 5 .. 15

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

25.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumers have with product brands / Makhafola, Kelebogile.

Available: Copies:

26.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

27.

Cover image for Focus groups : theory and practice

Focus groups : theory and practice

Focus groups : theory and practice

by

Stewart, David W.

Format:

Books

Publication Date

2015

Excerpt:

Social sciences -- Research -- Methodology.

Available: Copies:

28.

Cover image for Social media marketing : theories & applications

Social media marketing : theories & applications

by

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

-- Criticism -- Summary -- Research Directions -- Research Highlight: My Friend Bud -- Case Study: 3's Dancing

Available: Copies:

29.

Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

by

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

30.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

31.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

32.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

33.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

34.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

35.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

36.

Is game simulation adding value towards brand management and leadership in adolescents?

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 2 3 4 5 .. 15

Limit Search Results

Narrowed by:

Included

Access Level: 1

Author

Schiffman, Leon G.

(13)

Kanuk, Leslie Lazar.

(9)

Independent Institute of Education. Vega School

(6)

(5)

Cateora, Philip R.

(4)

Graham, John L.

(4)

Belk, Russell W.

(3)

Brierley, Sean, 1966-

(3)

Shank, Matthew D.

(3)

Blackwell, Roger D.

(2)

Danziger, Pamela N.

(2)

(2)

Engel, James F.

(2)

(2)

Independent Institute of Education. Vega School.

(2)

Lindström, Martin, 1970-

(2)

Millward Brown (Firm)

(2)

Miniard, Paul W.

(2)

Raaij, W. Fred van.

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Ahluwalia, Rohini, 1966-

(1)

Alexander, Jim, 1950-

(1)

Almendro, Jennifer.

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Antonides, Gerrit, 1951-

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

Babbie, Earl R., author.

(1)

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

Bettman, James R.

(1)

Beverland, Michael, author.

(1)

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

Bremner, Nicola.

(1)

Brewer, S. (Samuel W.)

(1)

British Broadcasting Corporation.

(1)

(1)

(1)

Burger, Wouter.

(1)

Burgess, Steven M.

(1)

(1)

CAM Foundation.

(1)

Cakim, Idil Miriam, 1974-

(1)

Cankurtaran, Pinar, author.

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Cateora, Philip R., author.

(1)

Choi, Tsan-Ming, editor.

(1)

Christensen, Larry B., 1941- auteur.

(1)

Close, Angeline, editor.

(1)

Cohen, Marshal.

(1)

Conference on Consumer Culture Theory (2006 : Notre Dame University)

(1)

Coughlan, Anne T.

(1)

Crabtree, Amy-Sue

(1)

Cravens, David W.

(1)

Crockett, David, éditeur intellectuel.

(1)

(1)

Dahl, Stephan, author.

(1)

Davies, Andrea, editor of compilation.

(1)

Dawson, Candice Kim.

(1)

De Kock, Kaitlin.

(1)

Digue, Sarah-Ann.

(1)

Dobscha, Susan, editor.

(1)

Du Plessis, Erik.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dupree, James V.

(1)

(1)

Earp, Jo Anne L., 1943-

(1)

Evans, Martin (Martin J.)

(1)

Fennis, Bob Michaël, 1968-

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Fischer, Eileen, 1959- author.

(1)

Fitchett, James, editor of compilation.

(1)

Forbay, Rosland

(1)

(1)

(1)

Frandsen, Finn, 1956- author.

(1)

French, Elizabeth A.

(1)

Friedman, Jessica.

(1)

Gilkey, Melissa B.

(1)

Gilly, Mary C., joint author.

(1)

(1)

Goldsmith, Ronald Earl.

(1)

Graham, John L., joint author.

(1)

Gumede, Nozipho.

(1)

Hanover, Dan, 1973- author.

(1)

Hantula, Donald A.

(1)

Hardy, Stephen, 1948-

(1)

(1)

Hawkins, Del I.

(1)

(1)

Hill, Nigel, 1952-

(1)

Hisrich, Robert D., author.

(1)

Houston, Michael J.

(1)

Huffman, Cynthia.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Marketing.

(1)

Janal, Daniel S.

(1)

Johnson, Burke, auteur.

(1)

Kaden, Robert J.

(1)

Kelly, Sean, 1960-

(1)

Kennard, Catherine.

(1)

Khumalo, Philani.

(1)

(1)

Kirshenbaum, Richard, 1961-

(1)

Kodisang, Lebogang.

(1)

Kozinets, Robert V., 1964- author.

(1)

Krishna, Aradhna.

(1)

Lazzarus, David.

(1)

Le Meunier-FitzHugh, Kenneth.

(1)

Lee, Julie, 1948-

(1)

Lemish, Dafna, 1951- editor.

(1)

Liebenberg, Gia.

(1)

(1)

(1)

Loken, Barbara.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Machado, Ricardo.

(1)

Mahajan, Vijay, 1948-

(1)

Makhafola, Kelebogile.

(1)

Market Research Society.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

McKenzie, Sarah Enid.

(1)

McMillan, James H.

(1)

McNeal, James U.

(1)

Mick, David Glen.

(1)

Minnaar, Ninette.

(1)

(1)

(1)

Mokoena, Kamogelo.

(1)

Mokoena, Lotang.

(1)

Mooij, Marieke K. de, 1943- author.

(1)

Morley, Louise, 1954-

(1)

Motloutsi, Tshianeo.

(1)

Moutinho, Luiz.

(1)

Mpendukana, Sibonile.

(1)

(1)

Mujeer, A. Qasim.

(1)

Mullin, Bernard James.

(1)

Munyuki, Karabo.

(1)

Naidoo, Marisha.

(1)

(1)

Netemeyer, Richard G., 1956-

(1)

Ngobeni, Lesego.

(1)

O'Neill, Vivien.

(1)

Oosthuizen, Chrisli.

(1)

Orton, Lesley John

(1)

Paredes, Maria Dulce.

(1)

Parente, Donald.

(1)

Parment, Anders, 1972-

(1)

Pasiya, Malwande.

(1)

(1)

Performance Research Associates.

(1)

Peters, Michael P., author.

(1)

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

Prince, Melvin.

(1)

Qualman, Erik, 1972-

(1)

Quester, Pascale G. (Pascale Genevieve)

(1)

Rabolt, Nancy J.

(1)

Ramiah, Nershini.

(1)

(1)

Reekie, W. Duncan.

(1)

(1)

Roberts, Kevin, 1949-

(1)

Roriston, Delia.

(1)

Rousseau, Deon.

(1)

Runyon, Kenneth E.

(1)

Samli, A. Coskun.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G., author.

(1)

Schweidel, David A., 1981-

(1)

Seitel, Fraser P.

(1)

Seybold, Patricia B.

(1)

Shamdasani, Prem N.

(1)

Shargey, Hayley Jade.

(1)

Shepherd, Dean A., author.

(1)

Sherry, John F.

(1)

Smith, Kerry, 1963- author.

(1)

Society for Research into Higher Education.

(1)

Solomon, Michael R.

(1)

Sponder, Marshall.

(1)

(1)

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stewart, David W.

(1)

Stone, Merlin, 1948-

(1)

Stroebe, Wolfgang, author.

(1)

Stroebe, Wolfgang.

(1)

Sutton, William Anthony, 1951-

(1)

Swartz, Leslie, 1955-

(1)

Format

(120)

(45)

(3)

Electronic Resources

(1)

(1)

(1)

Item Category 1

Material Type

Language

(170)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(50)

Marketing research.

(31)

Motivation research (Marketing)

(23)

Consumers -- Research.

(19)

(13)

Branding (Marketing)

(9)

Consumers -- Research -- South Africa.

(8)

(7)

Marketing research -- South Africa.

(7)

Internet marketing.

(6)

Consumers' preferences.

(5)

Export marketing.

(5)

International business enterprises.

(5)

(5)

Advertising -- Psychological aspects.

(4)

Brand name products.

(4)

Communication in marketing.

(4)

(4)

Sports -- Marketing.

(4)

Verbraucherverhalten.

(4)

Advertising -- Handbooks, manuals, etc.

(3)

Consumer behavior -- Research.

(3)

Consumers -- Attitudes.

(3)

Consumers -- South Africa.

(3)

Fashion merchandising.

(3)

Marketing -- South Africa.

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Advertising -- Brand name products.

(2)

Advertising -- United States.

(2)

Advertising campaigns.

(2)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa.

(2)

Child consumers -- United States.

(2)

Consumer behaviour.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- Psychology.

(2)

Consumers -- Research -- Methodology.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Customer relations -- Management.

(2)

Customer relations.

(2)

Education -- Research.

(2)

Electronic commerce.

(2)

Empresas internacionales.

(2)

Entreprises multinationales.

(2)

Internet marketing -- Social aspects.

(2)

(2)

Marchés d'exportation.

(2)

Marketing -- Psychological aspects.

(2)

Marketing international.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

Public Relations.

(2)

Reality television programs.

(2)

(2)

Senses and sensation.

(2)

Social media -- South Africa.

(2)

(2)

Strategische planning.

(2)

Target marketing.

(2)

Vente internationale.

(2)

Women consumers.

(2)

(2)

Young consumers.

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Research

(1)

Advertising -- Research.

(1)

Advertising agencies -- Customer services -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States -- Planning.

(1)

Advertising campaigns -- United States.

(1)

Affluent consumers -- Psychology.

(1)

Agences de publicité -- États-Unis.

(1)

Automobile industry and trade -- Environmental aspects.

(1)

Automobiles -- Marketing.

(1)

BUSINESS & ECONOMICS / International / Marketing.

(1)

Beauty culture -- South Africa.

(1)

Bernays, Edward L., 1891-1995.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Research.

(1)

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Research.

(1)

Brand sensory marketing -- Research

(1)

Business enterprises -- Computer networks.

(1)

Business enterprises -- Finance.

(1)

Business names.

(1)

Business planning.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Choice Behavior.

(1)

Clothing and dress -- Marketing.

(1)

Comercio internacional.

(1)

Communication in organizations.

(1)

Consommateurs -- Préférences.

(1)

(1)

Consumentengedrag.

(1)

Consumer Behavior.

(1)

Consumer Participation.

(1)

Consumer behavior -- 21st century.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Congresses.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- Europe.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behavior -- United States.

(1)

Consumer behaviour

(1)

Consumer profiling.

(1)

Consumer protection -- South Africa.

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumer satisfaction.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers, Black -- South Africa.

(1)

Consumers, Black.

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- Europe.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Consumption (Economics) -- Social aspects -- Congresses.

(1)

Cosmetics industry -- South Africa.

(1)

Crisis management.

(1)

Culture -- Economic aspects.

(1)

Customer loyalty.

(1)

Customer services -- Management.

(1)

Customer services.

(1)

Database marketing.

(1)

Dichter, Ernest, 1907-1991.

(1)

(1)

Education, Higher -- Great Britain -- Administration.

(1)

Education, Higher -- Standards -- Great Britain.

(1)

(1)

Electronic commerce -- Management.

(1)

Electronic commerce -- Psychological aspects.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Entrepreneurship.

(1)

Export marketing -- Social aspects.

(1)

(1)

Fashion merchandising -- South Africa.

(1)

(1)

Freud, Sigmund, 1856-1939.

(1)

Generation Y -- Economic conditions.

(1)

Generation Y -- Employment.

(1)

Gestion par objectifs.

(1)

Green marketing.

(1)

(1)

Handbooks and manuals.

(1)

(1)

Human information processing -- Research.

(1)

Information technology -- Management.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Intercultural communication.

(1)

International business enterprises -- Arab countries.

(1)

International business enterprises -- Social aspects.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Konsumentenverhalten.

(1)

Luxuries -- Marketing.

(1)

(1)

(1)

Market surveys -- Australia -- Case studies.

(1)

Market surveys -- Australia.

(1)

Market surveys -- New Zealand -- Case studies.

(1)

Market surveys -- New Zealand.

(1)

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2