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1.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

Corporate image.

Available:

Copies:

2.

Cover image for Contemporary thoughts on corporate branding and corporate identity management

Contemporary thoughts on corporate branding and corporate identity management

Contemporary thoughts on corporate branding and corporate identity management

by

Karaosmanoglu, Elif.

http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html

Format:

Books

Publication Date

2008

Excerpt:

Contemporary thoughts on corporate branding and corporate identity management / Karaosmanoglu, Elif.

Available:

Copies:

3.

Cover image for The theory and practice of corporate communication : a competing values perspective

The theory and practice of corporate communication : a competing values perspective

The theory and practice of corporate communication : a competing values perspective

by

Belasen, Alan T., 1951-

Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007014604.html

Format:

Books

Publication Date

2008 2007

Excerpt:

The theory and practice of corporate communication : a competing values perspective / Belasen, Alan

Available:

Copies:

4.

Connective branding : building brand equity in a demanding world

Connective branding : building brand equity in a demanding world

by

Fisher-Buttinger, Claudia.

Format:

Books

Publication Date

2008

Excerpt:

Corporate image.

Available:

Copies:

5.

Cover image for The soul of the corporation : how to manage the identity of your company

The soul of the corporation : how to manage the identity of your company

The soul of the corporation : how to manage the identity of your company

by

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Corporate image.

Available:

Copies:

6.

Logo savvy : top brand-design firms share their naming and identity strategies

Logo savvy : top brand-design firms share their naming and identity strategies

by

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporate image -- Catalogs.

Available:

Copies:

7.

Cover image for Essentials of corporate communication : implementing practices for effective reputation management

Essentials of corporate communication : implementing practices for effective reputation management

Essentials of corporate communication : implementing practices for effective reputation management

by

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporate image.

Available:

Copies:

8.

Living the brand : how to transform every member of your organization into a brand champion

Living the brand : how to transform every member of your organization into a brand champion

by

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Corporate image.

Available:

Copies:

9.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated marketing communications -- Corporate image and brand management -- Buyer behaviors

Available:

Copies:

10.

Cover image for Exploring public relations

Exploring public relations

Exploring public relations

by

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Available:

Copies:

11.

Balanced brand : how to balance the stakeholder forces that can make or break your business

Balanced brand : how to balance the stakeholder forces that can make or break your business

by

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

Corporate image.

Available:

Copies:

12.

Cover image for Meggs' history of graphic design

Meggs' history of graphic design

Meggs' history of graphic design

by

Meggs, Philip B.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0654/2005008604-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005008604-d.html

Format:

Books

Publication Date

2006

Excerpt:

school -- 20. Corporate identity and visual systems -- 21. The conceptual image -- 22. National visions

Available:

Copies:

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Access Level: 2

Author

Meggs, Philip B.

(3)

Skinner, J. C. (J. Chris)

(3)

Von Essen, L. M. (Llew M.)

(3)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

Fielding, M. L. (Michael L.), author.

(2)

Fombrun, Charles J.

(2)

Heller, Steven.

(2)

Hollis, Richard.

(2)

Mersham, G. M. (Gary Malcolm), 1949-

(2)

Purvis, Alston W., 1943-

(2)

Schmitt, Bernd.

(2)

American Institute of Graphic Arts.

(1)

Argenti, Paul A.

(1)

(1)

Baines, Paul, 1973-

(1)

Balmer, John M. T.

(1)

Belasen, Alan T., 1951-

(1)

(1)

Billings, Andrew C.

(1)

Bollier, David.

(1)

Bouchikhi, Hamid.

(1)

Bruce, Duncan, 1951-

(1)

Brundage, Richard Wm.

(1)

Butterworth, Michael L.

(1)

Byers, Terri author.

(1)

Calvert, Sheena.

(1)

Carter, David E.

(1)

(1)

Center for Advanced Media Studies.

(1)

(1)

Clow, Kenneth E.

(1)

Cullen, John B. (John Brooks), 1948-

(1)

(1)

Dabner, David. Graphic design school.

(1)

Davies, Gary, 1946-

(1)

(1)

(1)

Duncan, Tom (Thomas R.)

(1)

(1)

Egan, John, 1952-

(1)

Elearn Limited (Great Britain)

(1)

(1)

Finamore, Marie.

(1)

Fisher-Buttinger, Claudia.

(1)

Foley, John, 1955-

(1)

Gaines-Ross, Leslie.

(1)

Griffin, Andrew.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

Haywood, Roger, 1939-

(1)

Haywood, Roger, 1939- Manage your reputation.

(1)

Herholdt, Johan.

(1)

(1)

(1)

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Jefkins, Frank William.

(1)

Karaosmanoglu, Elif.

(1)

Kendrick, Julie.

(1)

Khan, Hasan-Uddin.

(1)

Kimberly, John R. (John Robert), 1942-

(1)

Kotler, Philip.

(1)

Lee, Nancy, 1932-

(1)

Levine, Michael, 1954-

(1)

Lippincott Mercer (Firm)

(1)

Martinez Onaindia, Carlos.

(1)

(1)

Meggs, Philip B. History of graphic design.

(1)

(1)

Moffitt, Mary Anne, 1944-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Morley, Michael.

(1)

Neef, Dale, 1959-

(1)

Parboteeah, Praveen.

(1)

Parent, Milena M., author.

(1)

Percy, Larry, author.

(1)

Pergamon Flexible Learning.

(1)

Peters, Robert L. (Robert Lloyd), 1954-

(1)

Podnar, Klement.

(1)

Ramothatha, Lebogang.

(1)

Resnick, Brian, 1974-

(1)

Riddle, Carolyn.

(1)

Riel, C. B. M. van.

(1)

Samara, Timothy.

(1)

(1)

Schultz, Majken.

(1)

Seitel, Fraser P.

(1)

Simonson, Alex.

(1)

(1)

Slack, Trevor, 1948-2016, author.

(1)

(1)

Stephens, Suzanna M. W.

(1)

Sutherland, Max.

(1)

Tench, Ralph, author.

(1)

(1)

Turman, Paul D.

(1)

Vallaster, Christine, 1971-

(1)

Van Dyk, Laetitia.

(1)

Wow Branding (Firm)

(1)

Yates, Frank L.

(1)

Yeomans, Liz, author.

(1)

(1)

Format

(64)

(1)

(1)

Item Category 1

Material Type

Language

(66)

Library

Shelf Location

Publication Date

Subject

Corporate image.

(29)

Public relations.

(8)

Branding (Marketing)

(7)

Brand name products -- Management.

(4)

Brand name products.

(4)

Business names.

(4)

Commercial art.

(4)

Communication in organizations.

(4)

Corporations -- Public relations.

(4)

Book design -- History.

(3)

Communication in management.

(3)

Communication in marketing.

(3)

Corporate culture.

(3)

Entreprises -- Image.

(3)

Graphic design (Typography) -- History.

(3)

Organizational effectiveness.

(3)

Product management.

(3)

Public relations -- South Africa.

(3)

(3)

(2)

Business communication -- Handbooks, manuals, etc.

(2)

Business communication -- Problems, exercises, etc.

(2)

Business communication.

(2)

Business ethics.

(2)

(2)

Commercial art -- History.

(2)

Corporate image -- Case studies.

(2)

Corporate image -- Management.

(2)

Graphic arts -- History.

(2)

(2)

Graphic design (Typography)

(2)

Oral communication.

(2)

(2)

Relations publiques.

(2)

Risk management.

(2)

Social responsibility of business.

(2)

(2)

Written communication.

(2)

(1)

AIGA journal of graphic design.

(1)

Advertising -- Psychological aspects.

(1)

Android (Electronic resource)

(1)

Architecture, Modern -- 20th century.

(1)

Art publicitaire.

(1)

Arts graphiques -- Histoire.

(1)

(1)

(1)

Brand name products -- Valuation -- Management.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- Congresses.

(1)

Branding (Marketing) -- Management.

(1)

Branding (Marketing) Case studies

(1)

Business names -- Catalogs.

(1)

Business names -- Management.

(1)

Campagnes publicitaires.

(1)

(1)

Canales de comercialización.

(1)

Commercial art -- Study and teaching (Higher) -- United States.

(1)

(1)

Communication in management -- Case studies.

(1)

Communication in organizations -- Case studies.

(1)

Communication in organizations -- Congresses.

(1)

Communication in sports.

(1)

(1)

Computer crimes -- Investigation.

(1)

Compétitivité.

(1)

Comunicación en mercadeo.

(1)

(1)

Consumer behavior.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Psychology.

(1)

Corporate Communication.

(1)

Corporate Identity.

(1)

Corporate culture -- Case studies.

(1)

Corporate culture -- Congresses.

(1)

Corporate identity.

(1)

Corporate image

(1)

Corporate image -- Catalogs.

(1)

Corporate image -- Congresses.

(1)

Corporate image -- Design -- Catalogs.

(1)

Corporate image -- Design.

(1)

Corporate image -- South Africa -- Management -- Case studies.

(1)

Corporate image Case studies

(1)

Corporations -- Charitable contributions.

(1)

Corporations -- Moral and ethical aspects.

(1)

Creative ability in business.

(1)

Data recovery (Computer science)

(1)

(1)

(1)

Fernsehsendung.

(1)

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- Study and teaching (Higher) -- United States.

(1)

Graphic arts -- United States.

(1)

(1)

Industrial design coordination.

(1)

Industrial management -- Psychological aspects.

(1)

Institutional advertising.

(1)

(1)

Intellectual property -- United States.

(1)

International style (Architecture)

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Knowledge management.

(1)

(1)

Kommunikationsmodell.

(1)

Kommunikationsstrategie.

(1)

(1)

Letterheads -- Catalogs.

(1)

(1)

Livres -- Mise en pages -- Histoire.

(1)

(1)

Logos (Symbols)

(1)

Logos (Symbols) -- Catalogs.

(1)

Logos (Symbols) -- Design.

(1)

Management -- Employee participation.

(1)

Manifesti -- sec. 19.-20.

(1)

(1)

Marketing -- Management -- Congresses.

(1)

Marketing channels.

(1)

(1)

Marktkommunikation.

(1)

Marques de commerce.

(1)

Mass media -- Social aspects.

(1)

Mass media and business.

(1)

Mass media and sports.

(1)

(1)

Mobile computing -- Security measures.

(1)

Médias -- Aspect social.

(1)

Operational risk.

(1)

Opinion publique.

(1)

Personnel management.

(1)

Politique de l'information.

(1)

Popular culture -- United States.

(1)

(1)

Produits de marque.

(1)

Promoción de ventas.

(1)

Public relations -- Handbooks, manuals, etc.

(1)

Public relations -- Management.

(1)

Public relations. South Africa.

(1)

(1)

Publicité télévisée -- Aspect social -- États-Unis.

(1)

(1)

Relations publiques -- Gestion.

(1)

Relationship marketing.

(1)

(1)

(1)

Responsibility.

(1)

Risk assessment.

(1)

Sales promotion.

(1)

Smartphones -- Security measures.

(1)

Social marketing.

(1)

(1)

Social perception.

(1)

Sports -- Management.

(1)

Stationery -- Design -- Catalogs.

(1)

Stationery -- Design.

(1)

Strategic planning.

(1)

Strategisch management.

(1)

Strategische aspecten.

(1)

Strategisches Management.

(1)

Symbolism in advertising.

(1)

Television advertising -- Social aspects -- United States

(1)

Television advertising -- Social aspects -- United States.

(1)

Television advertising -- Social aspects.

(1)

Television broadcasting -- Social aspects -- United States

(1)

Television broadcasting -- Social aspects -- United States.

(1)

Television broadcasting -- Social aspects.

(1)

Trademarks -- Design.

(1)

Type and type-founding.

(1)

(1)

Télévision -- Aspect social -- États-Unis.

(1)

(1)

(1)

Web sites -- Design -- Catalogs.

(1)

Web sites -- Design.

(1)

(1)

(1)

Wettbewerbsfähigkeit.

(1)

design -- grafismo -- * Antichità-sec. 20.

(1)

publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)

(1)

Öffentlichkeitsarbeit.

(1)

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