Search Results for Corporate image.

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13.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

Corporate image.

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14.

Contemporary thoughts on corporate branding and corporate identity management

Karaosmanoglu, Elif.

http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html

Format:

Books

Publication Date

2008

Excerpt:

Contemporary thoughts on corporate branding and corporate identity management / Karaosmanoglu, Elif.

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15.

The theory and practice of corporate communication : a competing values perspective

Belasen, Alan T., 1951-

Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007014604.html

Format:

Books

Publication Date

2008 2007

Excerpt:

The theory and practice of corporate communication : a competing values perspective / Belasen, Alan

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16.

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia.

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Books

Publication Date

2008

Excerpt:

Corporate image.

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17.

The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Corporate image.

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18.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated marketing communications -- Corporate image and brand management -- Buyer behaviors

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19.

Logo savvy : top brand-design firms share their naming and identity strategies

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporate image -- Catalogs.

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20.

Living the brand : how to transform every member of your organization into a brand champion

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Corporate image.

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21.

Essentials of corporate communication : implementing practices for effective reputation management

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Corporate image.

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22.

Exploring public relations

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

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23.

Meggs' history of graphic design

Meggs, Philip B.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0510/2005008604.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014751936&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0654/2005008604-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005008604-d.html

Format:

Books

Publication Date

2006

Excerpt:

school -- 20. Corporate identity and visual systems -- 21. The conceptual image -- 22. National visions

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24.

Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

Corporate image.

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