Search Results for Advertising campaigns.

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated

Available: Copies:

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

campaigns into practice -- Corporate communications and financial PR -- Government and the public sector

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Killer Facebook ads : master cutting-edge Facebook advertising techniques

Weintraub, Marty, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-

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Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

Campaign communication and political marketing / Maarek, Philippe J.

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The Routledge handbook of health communication

Thompson, Teresa L.

Format:

Books

Publication Date

2011

Excerpt:

Theoretical Opportunities / Chris N. Sciamanna -- 13.Developing Effective Media Campaigns for Health Promotion

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The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

Advertising campaigns.

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Presidential campaign communication : the quest for the White House

Smith, Craig Allen, 1949 February 4-

Format:

Books

Publication Date

2010

Excerpt:

Presidential campaign communication : the quest for the White House / Smith, Craig Allen, 1949

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Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

environmental issues or campaigns. The book finishes with an examination of the key approaches and models used

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Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

Advertising personnel -- United States -- Biography.

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10.

The king of Madison Avenue : David Ogilvy and the making of modern advertising

Roman, Kenneth.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html

Format:

Books

Publication Date

2009

Excerpt:

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.

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11.

Ads to icons : how advertising succeeds in a multimedia age

Springer, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Advertising campaigns -- Case studies.

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12.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.

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