by
Liker, Jeffrey K.
Format:
Books
Publication Date
2008
Excerpt:
Management -- Case studies.
by
Egelhoff, Tom.
Format:
Books
Publication Date
2008
Excerpt:
Sales promotion.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management
by
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format:
Books
Publication Date
2007
Excerpt:
Business marketing management : B2B / Hutt, Michael D.
by
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format:
Books
Publication Date
2007
Excerpt:
Marketing management / Winer, Russell S.
by
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format:
Books
Publication Date
2007
Excerpt:
Marketing management : a value-creation process / Dubois, Pierre-Louis.
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
Marketing -- Management -- Case studies.
by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
Marketing -- Management.
by
Percy, Larry.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Format:
Books
Publication Date
2005
Excerpt:
Sales promotion.
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations
by
Payne-Palacio, June.
Format:
Books
Publication Date
2005
Excerpt:
Food service management.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
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