Search Results for Advertising.

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398 Results Found

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25.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

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26.

Principles of advertising & IMC

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Principles of advertising & IMC / Duncan, Tom (Thomas R.). Principles of advertising & IMC

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27.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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28.

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

The fundamentals of creative advertising / Burtenshaw, Ken.

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29.

Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising in modern and postmodern times / Odih, Pamela.

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30.

Macmillan dictionary of marketing and advertising

Baker, Michael J., 1935-

Format:

Books

Publication Date

1998

Excerpt:

Macmillan dictionary of marketing and advertising / Baker, Michael J., 1935-

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31.

Advertising and the World Wide Web

Thorson, Esther.

Format:

Books

Publication Date

1999

Excerpt:

Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)

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32.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

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33.

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom.

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34.

Contemporary advertising and integrated marketing communications

Arens, William F.

Format:

Books

Publication Date

2013

Excerpt:

Contemporary advertising and integrated marketing communications / Arens, William F.

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35.

Handbook of research on international advertising

Okazaki, Shintaråo, 1928-.

Format:

Books

Publication Date

2012

Excerpt:

Handbook of research on international advertising / Okazaki, Shintaråo, 1928-.

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36.

Persuasive advertising : evidence-based principles

Armstrong, Jon Scott, 1937-

Format:

Books

Publication Date

2010

Excerpt:

Persuasive advertising : evidence-based principles / Armstrong, Jon Scott, 1937-

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