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25. 
Cover image for Marketing : an introduction
by 
Armstrong, Gary (Gary M.)
Format: 
Books
Publication Date 
2013
Excerpt: 
Kotler, Philip.
Available: Copies:
26. 
Cover image for Winning at innovation : the A-to-F model
by 
Trias de Bes, Fernando, 1967-
Format: 
Books
Publication Date 
2011
Excerpt: 
Kotler, Philip.
Available: Copies:
27. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
Kotler, Philip.
Available: Copies:
28. 
Cover image for Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Kotler, Philip, author.
Available: Copies:
29. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Kotler, Philip. Social marketing.
Available: Copies:
30. 
Cover image for Thinkers 50 strategy : the art and science of strategy creation and execution
by 
Crainer, Stuart, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Gratton, Gary Hamel, Rosabeth Moss Kanter, Philip Kotler, Nirmalya Kumar, Roger Martin, Henry Mintzberg
Available: Copies:
31. 
Cover image for How to brand nations, cities and destinations : a planning book for place branding
by 
Moilanen, Teemu, 1972-
Format: 
Books
Publication Date 
2009
Excerpt: 
Foreword / Philip Kotler -- Ch. 1. Theoretical Framework for Developing a Place Brand -- Ch. 2. The
Available: Copies:
32. 
Cover image for Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
by 
Zabin, Jeff.
Format: 
Books
Publication Date 
2004
Excerpt: 
Foreword / Philip Kotler -- 1. The Rise of Precision Marketing -- 2. The Precision Marketing Cycle
Available: Copies:
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