Advertising theory / Rodgers, Shelly.

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

Organizing Research Approaches / Borsika A. Rabin -- 36.Advancing Health Communication Research: Issues and

The fundamentals of creative advertising / Burtenshaw, Ken.

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the

Alcohol advertising and young people's drinking : representation, reception and regulation / Gunter

multidisciplinary theoretical perspective for research and practice / Juan-Carlos Molleda & Alexander Laskin

. Documentary and 'reality' debates -- 14. From 'audience' to 'users' -- Part III: Research methods and

Advertising -- Research.

Global communication : background -- Development research traditions and global communication