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25.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

26.

Cover image for Marketing research

Marketing research

Marketing research

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

Marketing research / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

27.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

28.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management. Kotler, Philip.

Available: Copies:

29.

Cover image for Effective marketing

Effective marketing

by

MacKay, Catriona.

Format:

Books

Publication Date

2011

Excerpt:

Effective marketing / MacKay, Catriona.

Available: Copies:

30.

Cover image for Marketing management.

Marketing management.

Marketing management.

by

Arun Kumar.

Format:

Books

Publication Date

2011

Excerpt:

Marketing management. Arun Kumar.

Available: Copies:

31.

Cover image for Sports Marketing.

Sports Marketing.

by

Fullerton, Sam.

Format:

Books

Publication Date

2010

Excerpt:

Sports Marketing. Fullerton, Sam.

Available: Copies:

32.

Cover image for E-marketing

by

Strauss, Judy.

Format:

Books

Publication Date

2009

Excerpt:

E-marketing / Strauss, Judy.

Available: Copies:

33.

Cover image for Successful marketing

Successful marketing

by

Rowson, Pauline.

Format:

Books

Publication Date

2009

Excerpt:

Successful marketing / Rowson, Pauline.

Available: Copies:

34.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2009

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

35.

Cover image for Heritage marketing

Heritage marketing

Heritage marketing

by

Misiura, Shashi

Format:

Books

Publication Date

2006

Excerpt:

Heritage marketing Misiura, Shashi

Available: Copies:

36.

Cover image for Marketing genius

Marketing genius

by

Fisk, Peter.

Format:

Books

Publication Date

2006

Excerpt:

Marketing genius / Fisk, Peter.

Available: Copies:

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Author

Kotler, Philip.

(23)

McDonald, Malcolm.

(13)

Cant, M. C. (Michael Colin), 1957-

(12)

Machado, Ricardo.

(10)

McDaniel, Carl, Jr., 1941-

(10)

Peter, J. Paul.

(9)

Aaker, David A.

(8)

Czinkota, Michael R.

(8)

Schiffman, Leon G.

(8)

Strydom, J. W. (Johan Wilhelm), 1952-

(8)

Zikmund, William G.

(8)

Clow, Kenneth E.

(7)

Ronkainen, Ilkka A.

(7)

American Marketing Association.

(6)

(6)

Chartered Institute of Marketing.

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Babin, Barry J.

(5)

(5)

(5)

Churchill, Gilbert A.

(5)

Dibb, Sally, 1963-

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

(5)

Gates, Roger H., 1942-

(5)

Hair, Joseph F.

(5)

Hutt, Michael D.

(5)

Lamb, Charles W.

(5)

Shimp, Terence A.

(5)

Speh, Thomas W.

(5)

Van Heerden, Neels, 1957-

(5)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Belch, George E. (George Edward), 1951-

(4)

Brink, A. (Annekie)

(4)

Cateora, Philip R.

(4)

(4)

Graham, John L.

(4)

Hawkins, Del I.

(4)

Hill, Charles W. L.

(4)

Hill, Charles W. L., author.

(4)

Institute of Marketing Management.

(4)

Jooste, C. J. (Christiaan Johannes), 1947-

(4)

Kanuk, Leslie Lazar.

(4)

Keller, Kevin Lane, 1956-

(4)

Koekemoer, Ludi.

(4)

Kurtz, David L.

(4)

Levinson, Jay Conrad.

(4)

Malhotra, Naresh K.

(4)

(4)

Quirk eMarketing (Firm)

(4)

Reed, Peter W., 1944-

(4)

Sargeant, Adrian.

(4)

Seitel, Fraser P.

(4)

Simkin, Lyndon, 1961-

(4)

Stokes, Rob (eMarketing specialist)

(4)

TV Choice Productions.

(4)

(4)

Abratt, Russell.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Arens, William F.

(3)

Armstrong, Gary (Gary M.)

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

(3)

(3)

Boone, Louis E.

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Bush, Robert P.

(3)

(3)

Chaffey, Dave, 1963-

(3)

Chaffey, Dave, 1963- author.

(3)

Cohen, William A., 1937-

(3)

Cravens, David W.

(3)

(3)

Diggines, Colin.

(3)

Donnelly, James H.

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Hackley, Christopher E.

(3)

Iacobucci, Dawn.

(3)

Kotler, Philip, author.

(3)

Kumar, V., 1957-

(3)

Lee, Nancy, 1932-

(3)

Lovelock, Christopher H.

(3)

Maclaran, Pauline.

(3)

Monash University. Dept. of Marketing.

(3)

Mullins, John W. (John Walker)

(3)

Ortinau, David J.

(3)

Palmer, Adrian, 1955-

(3)

Rivkin, Steve, 1947-

(3)

Schmitt, Bernd.

(3)

Schneider, Gary P., 1952-

(3)

Stanton, William J.

(3)

Stevens, Robert E., 1942-

(3)

Strydom, Johan.

(3)

Swarbrooke, John.

(3)

Tadajewski, Mark.

(3)

Tanner, John F.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Zimmerman, Jan.

(3)

(2)

(2)

American Marketing Society.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Australia-New Zealand Marketing Academy.

(2)

Australian Marketing Institute.

(2)

Bagozzi, Richard P.

(2)

Barker, Rachel, 1958-

(2)

Behrer, Mattias.

(2)

Belch, Michael A.

(2)

Bergh, Joeri van den, 1971-

(2)

Berndt, A. (Adele), 1966-

(2)

Berry, Michael J. A.

(2)

(2)

Bitner, Mary Jo.

(2)

(2)

Boshoff, Christo.

(2)

Bowen, John (John T.), 1948-

(2)

Brott, Armin A.

(2)

(2)

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

(2)

Cant, M. C. (Michael Colin), 1957- editor.

(2)

Chartered Institute of Marketing (Great Britain)

(2)

Copulsky, Jonathan R.

(2)

(2)

Crane, Frederick G.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Cronje, G. J. de J.

(2)

D'Alessandro, Steven, author.

(2)

Dann, Stephen, 1973-

(2)

(2)

Danziger, Pamela N.

(2)

(2)

De Chernatony, L. (Leslie)

(2)

Di Benedetto, C. Anthony.

(2)

Dillon, William R.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Dwyer, F. Robert.

(2)

(2)

Egan, John, 1952-

(2)

(2)

(2)

Etzel, Michael J.

(2)

Farris, Paul W.

(2)

Firtle, Neil H.

(2)

Fletcher, Richard.

(2)

Franses, Philip Hans, 1963-

(2)

Frost, Raymond, 1960-

(2)

Future Publishing

(2)

(2)

Gamble, John (John E.), author.

(2)

Gamble, Paul R.

(2)

(2)

George, Richard.

(2)

Germano, William P., 1950-

(2)

(2)

(2)

(2)

Goldsworthy, Simon.

(2)

(2)

Gremler, Dwayne D.

(2)

(2)

Grewal, Rajdeep.

(2)

(2)

Harris, Thomas L., 1931-

(2)

Hartley, Steven William.

(2)

Hastings, Gerard.

(2)

Heath, Joseph, 1967-

(2)

Hennessey, Hubert D.

(2)

Hoffman, K. Douglas.

(2)

Hollensen, Svend.

(2)

(2)

(2)

Hoy, Frank, author.

(2)

Iacobucci, Dawn, author.

(2)

Institute of Marketing Management (South Africa)

(2)

Jain, Subhash C., 1942-

(2)

Jeannet, Jean-Pierre.

(2)

Jobber, David, 1947-

(2)

Johnston, Mark W.

(2)

Kaputa, Catherine, 1948-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Kolb, Bonita M.

(2)

Kotabe, Masaaki.

(2)

Krishna, Aradhna.

(2)

Lancaster, Geoffrey, 1938-

(2)

Lee, Nancy, 1945-

(2)

Lees-Marshment, Jennifer.

(2)

Leong, G. Keong.

(2)

Lesourd, Jean-Baptiste.

(2)

Levy, Michael, 1950-

(2)

Format

(1327)

Electronic Resources

(18)

(9)

(5)

(2)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

Prescribed books

Recommended Books

Reference Books

Language

(1350)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(197)

Marketing -- Management.

(108)

Internet marketing.

(102)

Marketing research.

(86)

Consumer behavior.

(72)

Branding (Marketing)

(67)

Communication in marketing.

(55)

(47)

Strategic planning.

(41)

Brand name products.

(34)

Export marketing.

(32)

Customer relations.

(29)

Relationship marketing.

(24)

Electronic commerce.

(22)

Product management.

(22)

Sales promotion.

(22)

(22)

Social marketing.

(21)

Public relations.

(20)

(19)

Brand name products -- Management.

(17)

Service industries -- Marketing.

(17)

Entrepreneurship.

(16)

Marketing -- South Africa.

(16)

Tourism -- Marketing.

(16)

Online social networks.

(15)

International business enterprises -- Management.

(13)

Marketing -- Decision making.

(13)

Marketing -- Social aspects.

(13)

(13)

Success in business.

(13)

Direct marketing.

(12)

Marketing -- Psychological aspects.

(12)

(12)

Industrial management.

(11)

(11)

Marketing -- Periodicals.

(11)

Marketing -- Planning.

(11)

Marketing -- South Africa -- Management.

(11)

Social media -- Economic aspects.

(11)

Social responsibility of business.

(11)

Export marketing -- Management.

(10)

International trade.

(10)

Small business -- Management.

(10)

Advertising -- Brand name products.

(9)

Authorship -- Marketing.

(9)

Consumers' preferences.

(9)

Corporate image.

(9)

Industrial marketing.

(9)

Market segmentation.

(9)

Marketing -- South Africa -- Case studies.

(9)

Motivation research (Marketing)

(9)

Target marketing.

(9)

Business communication.

(8)

Customer relations -- Management.

(8)

Internet advertising.

(8)

(8)

Marketing -- Case studies.

(8)

Marketing -- Management -- Case studies.

(8)

Marketing -- Textbooks.

(8)

Marketing research -- Methodology.

(8)

(8)

Competition, International.

(7)

Green marketing.

(7)

International business enterprises.

(7)

(7)

Marketing channels -- Management.

(7)

Professions -- Marketing.

(7)

(7)

Business ethics.

(6)

Business logistics.

(6)

Business planning.

(6)

Communication in management.

(6)

(6)

Consumer behavior -- United States.

(6)

Customer services.

(6)

Hospitality industry -- Marketing.

(6)

Industrial marketing -- Management.

(6)

Marketing -- Australia -- Periodicals.

(6)

Online social networks -- Economic aspects.

(6)

Organizational effectiveness.

(6)

Physical distribution of goods -- Management.

(6)

(6)

(6)

(6)

Academic writing.

(5)

Business enterprises -- Computer networks.

(5)

Business networks.

(5)

Campaign management.

(5)

(5)

Consumer behavior -- Cross-cultural studies.

(5)

Consumers -- Psychology.

(5)

Corporate culture.

(5)

Creative ability in business.

(5)

(5)

Industrial marketing -- Management -- Case studies.

(5)

Information technology -- Management.

(5)

Interactive marketing.

(5)

Internet marketing -- Social aspects.

(5)

Management information systems.

(5)

Marketing -- Management -- Textbooks.

(5)

Marketing -- Moral and ethical aspects.

(5)

Marketing -- Philosophy.

(5)

Marketing -- Political aspects.

(5)

Marketing channels.

(5)

Marketing research -- Case studies.

(5)

Marktforschung.

(5)

Organizational change.

(5)

(5)

Small business marketing.

(5)

Strategic planning -- Case studies.

(5)

Strategisch management.

(5)

Verbraucherverhalten.

(5)

Web sites -- Design.

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Social aspects.

(4)

(4)

Behavior modification.

(4)

Brand name products -- Case studies.

(4)

Brand name products -- Marketing -- Management.

(4)

Child consumers -- United States.

(4)

Communication in organizations.

(4)

Consumer satisfaction.

(4)

Consumers -- Research.

(4)

Customer services -- Marketing.

(4)

Electronic commerce -- Periodicals.

(4)

Entrepreneurship -- South Africa.

(4)

Export marketing -- Management -- Case studies.

(4)

(4)

Industrial management -- South Africa.

(4)

Intercultural communication.

(4)

Internationale marketing.

(4)

Internationales Marketing.

(4)

(4)

(4)

(4)

Marketing -- Data processing.

(4)

Marketing -- Dictionaries.

(4)

Marketing -- Study and teaching (Higher)

(4)

Marketingforschung.

(4)

(4)

New business enterprises -- Management.

(4)

New products -- Management.

(4)

Nonprofit organizations -- Marketing.

(4)

Personnel management.

(4)

Political campaigns.

(4)

Qualitative research.

(4)

(4)

Sales management.

(4)

Senses and sensation.

(4)

Small business -- South Africa -- Management.

(4)

Special events -- Management.

(4)

(4)

Tourisme -- Marketing.

(4)

Word-of-mouth advertising.

(4)

Young adult consumers.

(4)

Advertising -- South Africa.

(3)

Advertising media planning.

(3)

(3)

(3)

Brand name products -- Marketing.

(3)

Business -- Data processing.

(3)

(3)

Career development.

(3)

Communication in politics.

(3)

Consumer behavior -- Psychological aspects.

(3)

Consumer behavior -- United States -- Case studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Database marketing.

(3)

(3)

Electronic books.

(3)

Export marketing -- South Africa.

(3)

Fashion merchandising.

(3)

International business enterprises -- Case studies.

(3)

Internet marketing

(3)

Internet marketing -- Case studies.

(3)

Internet searching.

(3)

(3)

Leisure -- Economic aspects.

(3)

Leisure industry -- Management.

(3)

Luxuries -- Marketing.

(3)

Marketing -- Australia -- Management.

(3)

Marketing -- Evaluation.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Planning -- Textbooks.

(3)

(3)

Mobile commerce.

(3)

Multilevel marketing.

(3)

New business enterprises.

(3)

New products -- Marketing.

(3)

Productontwikkeling.

(3)

Produits nouveaux -- Gestion.

(3)

Public relations and politics.

(3)

Rate of return.

(3)

Service industries -- Management.

(3)

Service industries -- Planning.

(3)

Small business.

(3)

Social media -- Marketing.

(3)

Social networks.

(3)

Special events -- Marketing.

(3)

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