35 Results Found
00000000000IIE
25.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Sales promotion.
26.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
27.
by
Kotler, Philip.
Format:
Books
Publication Date
2003 2002
Excerpt:
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
28.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
advertising planning -- Marketing and advertising planning: top-down, bottom-up, and IMC -- Planning media
29.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
30.
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting
31.
by
McDonald, Malcolm.
Format:
Books
Publication Date
1999
Excerpt:
Marketing -- Planning.
32.
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
: Inputs to Advertising Planning. 7. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. 8
33.
by
Brierty, Edward G., 1925-
Format:
Books
Publication Date
1998
Excerpt:
Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales
34.
by
Koekemoer, Ludi.
Format:
Books
Publication Date
1998
Excerpt:
Sales promotion -- South Africa.
35.
by
Schoell, William F.
Format:
Books
Publication Date
1995
Excerpt:
Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17
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