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13.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics

Available: Copies:

14.

Sociology

Giddens, Anthony.

Inhaltsverzeichnis http://tocs.ub.uni-mainz.de/pdfs/100121209.pdf

Format:

Books

Publication Date

2001

Excerpt:

1. What is sociology? -- 2. Culture and society -- 3. A changing world -- 4. Social interaction and

Available: Copies:

15.

McQuail's mass communication theory

McQuail, Denis.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html

Format:

Books

Publication Date

2000

Excerpt:

? -- Normative theories of media and society -- pt. 2 Structures. Media structure and performance: principals and

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16.

Marketing management in South Africa

Stanton, William.

Format:

Books

Publication Date

1992

Excerpt:

Case studies : Airkon, City Lodge, Mutual Building Society.

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