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1. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality
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2. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
Available: Copies:
3. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies
Available: Copies:
4. 
Cover image for Managing and using information systems : a strategic approach
by 
Pearlson, Keri E.
Format: 
Books
Publication Date 
2020
Excerpt: 
-- Organizational strategy and information systems -- Digital systems and the design of work -- Information systems
Available: Copies:
5. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
"Content can be an effective and economical tool to add to your marketing strategy. But content
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by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2019
Excerpt: 
strategy and business models.
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7. 
Cover image for Events management : an introduction
by 
Bladen, Charles, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
, strategy, operations, event design and human resources, in a vast array of different event settings from
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by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
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9. 
Cover image for Purchasing and supply chain management
by 
Weele, A. J. van (Arjan J.), author.
Format: 
Books
Publication Date 
2018
Excerpt: 
management for complex projects; 6 Public Procurement; SECTION II Strategy and planning; 7 Purchasing and
Available: Copies:
10. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
philanthropy; Corporate social responsibility; Volunteerism; Activism -- Proactive strategy 2: Communication
Available: Copies:
11. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
strategy: creating value for target customers -- Developing the hospitality and tourism marketing mix
Available: Copies:
12. 
Cover image for Purchasing and supply chain management
by 
Monczka, Robert M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier
Available: Copies:
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