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25. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing
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26. 
Cover image for Continuous process improvement : a practical guide to improving processes for measurable results
Continuous process improvement : a practical guide to improving processes for measurable results
by 
Chang, Richard Y.
Format: 
Books
Publication Date 
1995
Excerpt: 
Continuous process improvement : a practical guide to improving processes for measurable results /
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Auditing -- South Africa.
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Project management.
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