The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

Special events -- Planning.

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution

Johannesburg (South Africa) -- Social conditions.

aspects of reward -- Salaries -- Incentives -- Pensions and benefits -- Ethics and corporate social

Curriculum planning -- United States.

developed world -- 25. Planning and managing the tourist experience -- 26. Tourist health and safety: global

: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and

and advertising planning: top-down, bottom-up, and IMC -- Planning media strategy: finding links to

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research