building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives

Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl

International business : competing in the global marketplace : postscript 2002 / Hill, Charles W. L.

Realities of the New Business Environment -- Drivers of the New Business Environment -- Implications of

organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

-on instruction found in today's finest business schools and executive education seminars, then outlines a step

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch

Corporate communication strategy / Steyn, Benita.

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection