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26. 
Cover image for International marketing strategy : analysis, development and implementation
International marketing strategy : analysis, development and implementation
by 
Doole, Isobel.
Format: 
Books
Publication Date 
2001
Excerpt: 
International marketing strategy : analysis, development and implementation / Doole, Isobel.
Available: Copies:
27. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
Available: Copies:
28. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling
Available: Copies:
29. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing research -- Ch. 12. Overview of measurement: construct development and scale measurement -- Ch. 13
Available: Copies:
30. 
Cover image for Contemporary management
Contemporary management
by 
Jones, Gareth R.
Format: 
Books
Publication Date 
2000
Excerpt: 
Contemporary management / Jones, Gareth R.
Available: Copies:
31. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing series (London, England). Professional development.
Available: Copies:
32. 
Cover image for Growing and managing an entrepreneurial business
Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
New business enterprises -- Management.
Available: Copies:
33. 
Cover image for Product strategy and management
Product strategy and management
by 
Baker, Michael John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Product strategy and management / Baker, Michael John.
Available: Copies:
34. 
Cover image for Human resource management
Human resource management
by 
Fisher, Cynthia D.
Format: 
Books
Publication Date 
1999
Excerpt: 
Human resource management / Fisher, Cynthia D.
Available: Copies:
35. 
Cover image for Effective training : systems, strategies, and practices
Effective training : systems, strategies, and practices
by 
Blanchard, P. Nick.
Format: 
Books
Publication Date 
1999
Excerpt: 
Methods -- Development and Implementation of Training -- Management Development.
Available: Copies:
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Kapferer, Jean-Noël.
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