Search Results for Measurement.

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44 Results Found

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25.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

Available: Copies:

26.

Economics

Lipsey, Richard G., 1928-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007008455.html
Table of contents http://swbplus.bsz-bw.de/bsz265091047inh.htm
Verlagsinformation http://swbplus.bsz-bw.de/bsz265091047vlg.htm

Format:

Books

Publication Date

2007

Excerpt:

issues and measurement -- A basic model of the determination of GDP in the short term -- GDP in an open

Available: Copies:

27.

Developing effective assessment in higher Education : a practical guide

Bloxham, Sue.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Educational tests and measurements -- Great Britain.

Available: Copies:

28.

Research methods for graduate business and social science students

Adams, John, 1955-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html

Format:

Books

Publication Date

2007

Excerpt:

. Quality and verification -- Ch. 14. Tests of measurement and quality -- Sect. VIII. Involvement during

Available: Copies:

29.

Marketing and the bottom line : the marketing metrics that will pump up cash flow

Ambler, Tim.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Cost effectiveness -- Measurement.

Available: Copies:

30.

Human resource management

Fisher, Cynthia D., author.

Table of contents http://catdir.loc.gov/catdir/toc/fy032/2001133251.html

Format:

Books

Publication Date

2003

Excerpt:

legal environment -- Recruiting and job search -- Measurement and decision-making issues in selection

Available: Copies:

31.

Passion branding

Duffy, Neill.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html

Format:

Books

Publication Date

2003

Excerpt:

platforms -- Strategic passion branding management -- The measurement challenge -- return on investment and

Available: Copies:

32.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

approach to reputation measurement and management, 'The Reputation Chain'

Available: Copies:

33.

Introduction to management accounting

Horngren, Charles T., 1926-

Format:

Books

Publication Date

2002

Excerpt:

. Introduction to cost behavior and cost-volume relationships -- 3. Measurement of cost behaivor -- 4. Cost

Available: Copies:

34.

About face : reviving the rules of typography

Jury, David.

Format:

Books

Publication Date

2002

Excerpt:

factors -- Measurement -- Type measurement -- Horizontal measurement -- Vertical measurement

Available: Copies:

35.

Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

. The Tools of Attention Mechanics. 16. Measurement. 17. Conclusion.

Available: Copies:

36.

Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

decision Developing partnerships on the Internet Performance measurement on the Internet Consumer on

Available: Copies:

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