Search Results for Consumer Behavior.

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62 Results Found

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25.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Available: Copies:

26.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

27.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8

Available: Copies:

28.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

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29.

The design of everyday things

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the

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30.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated

Available: Copies:

31.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior.

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32.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

Available: Copies:

33.

Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Consumer behavior -- South Africa -- Cross-cultural studies.

Available: Copies:

34.

Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

35.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

36.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

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