Taking brand initiative : how companies can align strategy, culture, and identity through corporate

Zag : the number-one strategy of high-performance brands : a whiteboard overview / Neumeier, Marty.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard

Strategy bites back : it is a lot more, and less, than you ever imagined-- / Mintzberg, Henry.

People risks : a people-based strategy for business success / Pike, Andrew.

Strategy, implementation, practice

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability

and Strategy, Marketing and Branding Metrics"