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Why we buy : the science of shopping

Underhill, Paco.

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Publication Date

2009

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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
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Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

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Books

Publication Date

2008

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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2008

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Fashion photography : a complete guide to the tools and techniques of the trade

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
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Publication Date

2008

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Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Fraser, Matthew, 1958-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
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Publication Date

2008

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The future of the Internet and how to stop it

Zittrain, Jonathan (Jonathan L.), 1969-

Table of contents only http://catdir.loc.gov/catdir/toc/ecip086/2007050361.html
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Publication Date

2008

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Adobe Photoshop Lightroom 2 : a digital photographer's guide

Huss, David.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0825/2008035741.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0825/2008035741.html">http://catdir

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Scoring points : how Tesco continues to win customer loyalty

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Publication Date

2008 2007

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html">http://catdir

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DigiMarketing : the essential guide to new media & digital marketing

Wertime, Kent.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
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Publication Date

2008

Excerpt:

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10.

1000 package designs : a comprehensive guide to packing it in

Grip (Firm : Chicago, Ill.)

Table of contents http://catdir.loc.gov/catdir/toc/ecip0813/2008012571.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2008012571-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2008012571-d.html

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Books

Publication Date

2008

Excerpt:

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11.

Creating motion graphics with After Effects

Meyer, Trish, 1961-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007038654.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0727/2007038654.html">http://catdir

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12.

Design matters : packaging 01 : an essential primer for today's competitive market

Capsule (Firm)

Table of contents http://catdir.loc.gov/catdir/toc/ecip088/2008002187.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0809/2008002187-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008002187-d.html

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Books

Publication Date

2008

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