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25. 
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
Available: Copies:
26. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Online-Marketing.
Available: Copies:
27. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
28. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
29. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
30. 
Cover image for Beyond disruption : changing the rules in the marketplace
Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Guides, manuels, etc.
Available: Copies:
31. 
Cover image for Branding @ the digital age
Branding @ the digital age
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing on-line.
Available: Copies:
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Chaffey, Dave, 1963- author.
(2)
Kotler, Philip, author.
(2)
Quirk eMarketing (Firm)
(2)
Smith, P. R. (Paul Russell), 1957- author.
(2)
Stokes, Rob (eMarketing specialist)
(2)
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Internet marketing.
(14)
Marketing.
(8)
Branding (Marketing)
(5)
Social media.
(4)
Advertising.
(3)
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