your audiences using the key digital marketing platforms. This new edition has been streamlined to

need to connect and communicate with diverse audiences across multiple channels and platforms. The

and inform African governments, policy makers, practitioners, as well as scholarly audiences on the

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media

Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

-- Cognitivism / Ted Nannicelli -- Ethnography / Jessica Lingel & Mary Gray -- Audiences / Matt Hills -- Genre

-- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital

Audience engagement

-- Box 2 Crisis researchers -- Purpose of the book -- Structure of the book -- Target audiences

principles, preparing to write, writing for select audiences, and writing for crisis situations. It