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1.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

2.

Cover image for Marketing in Africa

Marketing in Africa

Marketing in Africa

by

Makhitha, K. M.

Format:

Books

Publication Date

2018

Excerpt:

Marketing in Africa / Makhitha, K. M.

Available: Copies:

3.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2017

Excerpt:

Principles of marketing Kotler, Philip.

Available: Copies:

4.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

5.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

6.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

7.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

8.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

9.

Cover image for Marketing for entrepreneurs

Marketing for entrepreneurs

by

Machado, Ricardo.

Format:

Books

Publication Date

2002

Excerpt:

Marketing for entrepreneurs / Machado, Ricardo.

Available: Copies:

10.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Integrated marketing communication / Van Heerden, Neels, 1957-

Available: Copies:

11.

Cover image for Introduction to marketing

Introduction to marketing

by

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2011

Excerpt:

Introduction to marketing / McDaniel, Carl, Jr., 1941-

Available: Copies:

12.

Cover image for Journal of Marketing

Journal of Marketing

Journal of Marketing

by

Future Publishing

Format:

Books

Excerpt:

Journal of Marketing Future Publishing

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Kotler, Philip.

(7)

Armstrong, Gary (Gary M.)

(6)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Kotler, Philip, author.

(4)

Machado, Ricardo.

(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

Van Heerden, Neels, 1957-

(4)

Advertising Media Association of South Africa.

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Chaffey, Dave, 1963- author.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Lamb, Charles W.

(3)

Roberts-Lombard, Mornay, editor.

(3)

Aaker, David A.

(2)

American Marketing Association.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Barker, Melissa S., author.

(2)

Barker, Rachel, 1958-

(2)

(2)

Berndt, A. (Adele), 1966-

(2)

Boshoff, Christo.

(2)

Botha, Elrie, 1970-

(2)

Brink, A. (Annekie)

(2)

Diggines, Colin.

(2)

Duncan, Tom (Thomas R.)

(2)

(2)

Ferrell, O. C., author.

(2)

George, Richard, 1968- author.

(2)

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kerin, Roger A.

(2)

Koekemoer, Ludi.

(2)

Kurtz, David L.

(2)

Makhitha, K. M.

(2)

McDaniel, Carl, Jr., 1941- author.

(2)

(2)

Mpinganjira, Mercy.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

(2)

Pride, William M., 1942- author.

(2)

Pritchard, Annette.

(2)

Roberts, Mary Lou, author.

(2)

Rudansky-Kloppers, Sharon.

(2)

Schneider, Gary P., 1952-

(2)

Shimp, Terence A.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Strydom, J. W. (Johan Wilhelm), 1952- author.

(2)

Tait, Madéle, editor.

(2)

(2)

Van Heerden, Neels, 1957- editor.

(2)

(2)

(2)

Zahay, Debra L., author.

(2)

Aaker, David A., author.

(1)

Abratt, Russell.

(1)

Academy of Marketing Science.

(1)

Adendorff, S. A. (Susanna Aletta), 1961-

(1)

Altstiel, Tom, author.

(1)

Ambe, Intaher Marcus.

(1)

American Marketing Society.

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Australia-New Zealand Marketing Academy.

(1)

Australian Marketing Institute.

(1)

(1)

Babin, Barry J., author.

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(1)

Baker, Robert E., 1957-

(1)

Baloglu, Seyhmus, author.

(1)

Baltzan, Paige.

(1)

Barker, Donald, 1953- author.

(1)

(1)

Barnett, Gavin.

(1)

Belch, George E. (George Edward), 1951-

(1)

Belch, Michael A.

(1)

(1)

(1)

Beverland, Michael, author.

(1)

Bickle, Marianne C.

(1)

(1)

Bly, Robert W., author.

(1)

Bodeker, Gerard.

(1)

Boone, Louis E.

(1)

Boshoff, Christo, author

(1)

Boshoff, Christo, editor.

(1)

(1)

Bouman, Martine (M.P.A.), 1954-

(1)

Bowen, John (John T.), 1948- author.

(1)

Brevis, Tersia, 1967-

(1)

Brewer, S. (Samuel W.)

(1)

British Broadcasting Corporation.

(1)

Browaeys, Marie-Joëlle.

(1)

(1)

(1)

Burns, Alvin C., author.

(1)

Bush, Ronald F., author.

(1)

Buttle, Francis.

(1)

Calvin, Robert J.

(1)

Cant, M. C., author.

(1)

(1)

(1)

(1)

Cassim, Shahida.

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Chartered Institute of Marketing (Great Britain)

(1)

Civvin, Adrienne.

(1)

Clarke, Alan, 1956-

(1)

Clay, Bruce (Writer on search engine optimization), author.

(1)

Cohen, Marc, 1964-

(1)

Connett, Brian I.

(1)

Cook, Gordon, 1948-

(1)

Cooklin, Gerry.

(1)

Cornwall, Jeffrey R., author.

(1)

Cunningham, Nicole author.

(1)

Cunningham, Nicole.

(1)

(1)

(1)

Dalla Pria, Stephan.

(1)

Day, George S., author.

(1)

De Meyer-Heydenrych, Christine, author.

(1)

Desgrippes, Joël.

(1)

Dibb, Sally, 1963- author.

(1)

Dos Santos, Maria A. O.

(1)

Drewniany, Bonnie L., author.

(1)

Drotsky, Antonie.

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

Du Toit, D. A. (Danie A.)

(1)

Du Toit, Michael, editor.

(1)

(1)

(1)

Earley, A.J., author.

(1)

(1)

Elliott, Roger (Associate professor), author.

(1)

Ellis-Chadwick, Fiona VerfasserIn.

(1)

Ellis-Chadwick, Fiona, author.

(1)

Erasmus, Barney.

(1)

Erdis, Cindy, editor.

(1)

Esherick, Craig.

(1)

Farris, Paul W.

(1)

Future Publishing

(1)

GEORGE, RICHARD.

(1)

Gallucci, Nicole.

(1)

Gamble, John (John E.), author.

(1)

Geskey, Ronald D.

(1)

(1)

Goworek, Helen, author.

(1)

Gowpall, Yathika 1949-

(1)

Gowpall, Yathika.

(1)

Graham, Anne, 1958-

(1)

Green, Mark C., author.

(1)

Green, Richard P.

(1)

Gregory, Anne, 1953- author.

(1)

Grow, Jean, author.

(1)

Hair, Joseph F.

(1)

Hair, Joseph F., Jr., 1944-

(1)

Hair, Joseph F., Jr., 1944- author.

(1)

Hair, Joseph F., author

(1)

Hartley, Steven William.

(1)

Harvey, Neil, Prof., editor.

(1)

Hassanien, Ahmed.

(1)

Hayes, Steven G., 1970-

(1)

(1)

(1)

Hill, Charles W. L., author.

(1)

(1)

Hofmeyr, J. H. (Jan H.)

(1)

Hollensen, Svend Verfasser.

(1)

Houston, Jonathan.

(1)

Hoy, Frank, author.

(1)

Hoyer, Wayne D.

(1)

Hudson, Louise, author.

(1)

Hudson, Simon, author.

(1)

Human, Debbie, author.

(1)

Iacobucci, Dawn, author.

(1)

Institute of Marketing Management (South Africa)

(1)

International Marketing Conference. Proceedings of the International Marketing Conference.

(1)

Jansen van Rensburg, Mari.

(1)

Jewler, A. Jerome, author.

(1)

Joachimsthaler, Erich, 1956-

(1)

Jobber, David, 1947-

(1)

Johnson, Carla, author.

(1)

Johnston, Mark W.

(1)

Jugenheimer, Donald W.

(1)

(1)

Kanuk, Leslie Lazar.

(1)

(1)

Katz, Jerome A.

(1)

Keegan, Warren J., author.

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kelley, Larry D., 1955-

(1)

King, Andrew B.

(1)

Klopper, H. B., 1974-

(1)

Klopper, H. B., 1974- author.

(1)

Kotler, Philip (Philip J.), 1931-

(1)

Kotzé, Theuns, 1969-

(1)

Kumar, V., 1957- author.

(1)

Lamb, Charles W., author

(1)

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(4)

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(2)

(1)

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(218)

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(32)

Internet marketing.

(17)

Marketing -- Management.

(13)

Marketing -- South Africa -- Management.

(13)

(12)

Branding (Marketing)

(12)

Communication in marketing.

(12)

(12)

Entrepreneurship.

(9)

Marketing -- South Africa.

(9)

Strategic planning.

(9)

Marketing research.

(8)

Consumer behavior.

(7)

Electronic commerce.

(7)

Advertising media planning.

(6)

Brand name products.

(6)

Marketing -- Periodicals.

(6)

Small business -- Management.

(6)

Internet advertising.

(5)

Marketing -- Decision making.

(5)

Relationship marketing.

(5)

Sales management.

(5)

Sales promotion.

(5)

Advertising -- South Africa.

(4)

Brand name products -- Management.

(4)

Customer relations -- Management.

(4)

Export marketing.

(4)

Industrial management.

(4)

(4)

Marketing channels -- Management.

(4)

Tourism -- Marketing.

(4)

Advertising media planning -- South Africa.

(3)

Business enterprises -- Computer networks.

(3)

Business enterprises -- Finance.

(3)

Communication in marketing -- Textbooks.

(3)

Consumer behavior -- South Africa.

(3)

Marketing -- Australia -- Periodicals.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Mobile commerce.

(3)

Motivation research (Marketing)

(3)

New business enterprises -- Management.

(3)

Online social networks.

(3)

Physical distribution of goods -- Management.

(3)

Small business -- South Africa -- Management.

(3)

(3)

Sports administration.

(3)

Target marketing.

(3)

(3)

Advertising -- Australia -- Periodicals.

(2)

Advertising -- Tourism.

(2)

Advertising copy.

(2)

(2)

Business -- Handbooks, manuals, etc.

(2)

Business logistics.

(2)

Communication in management.

(2)

Consumers -- Psychology.

(2)

Customer relations.

(2)

Customer services -- Management.

(2)

(2)

Direct marketing.

(2)

Electronic commerce -- Periodicals.

(2)

Entrepreneurship -- South Africa.

(2)

Hospitality industry -- Marketing.

(2)

Industrial management -- Africa, Southern -- Textbooks.

(2)

Industrial management -- Textbooks.

(2)

Industrial marketing -- Case studies.

(2)

Industrial marketing.

(2)

Marketing -- Africa, Southern.

(2)

Marketing -- Communication -- Textbooks.

(2)

Marketing -- Management -- Textbooks.

(2)

Marketing -- Psychological aspects.

(2)

Marketing channels.

(2)

Mobile communication systems.

(2)

Public relations.

(2)

(2)

Small business marketing.

(2)

Special events -- Management.

(2)

Spor tesisleri -- Yönetim.

(2)

Sports facilities -- Management.

(2)

Success in business -- South Africa.

(2)

(2)

Adventure travel.

(1)

Advertising -- South Africa -- Periodicals.

(1)

Advertising -- Textbooks.

(1)

Advertising layout and typography.

(1)

Airports -- Management.

(1)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(1)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(1)

Authorship -- Marketing.

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Belanghebbenden.

(1)

Benchmarking (Management)

(1)

Bernays, Edward L., 1891-1995.

(1)

Betriebliche Kennzahl.

(1)

Boş zaman -- Ekonomik açıdan.

(1)

Boş zaman endüstrisi -- Yönetim.

(1)

Brand choice -- Psychological aspects.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- South Africa -- Management.

(1)

Branding (Marketing) -- South Africa.

(1)

Business -- Computer networks.

(1)

Business -- Marketing -- Handbooks, manuals, etc.

(1)

Business -- Marketing.

(1)

Business enterprises -- South Africa.

(1)

Business enterprises.

(1)

Business ethics -- Case studies.

(1)

Business ethics.

(1)

Business networks -- South Africa.

(1)

Business networks.

(1)

Business planning -- South Africa.

(1)

Business writing.

(1)

(1)

Businessmen -- South Africa.

(1)

Close corporations -- South Africa.

(1)

Clothing Manufacture

(1)

Clothing Production

(1)

Clothing factories.

(1)

Clothing trade -- Management.

(1)

Clothing trade.

(1)

Commerce and Marketing.

(1)

Commercial art -- Psychological aspects.

(1)

Commercial art -- United States -- Marketing.

(1)

Commercial statistics -- Periodicals.

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Competition, International.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumers -- Periodicals.

(1)

Consumers -- Research.

(1)

Consumers -- South Africa.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Corporate reorganizations -- South Africa -- Management.

(1)

Corporate turnarounds -- South Africa -- Management.

(1)

Customer loyalty.

(1)

Customer relations -- South Africa.

(1)

Customer services -- South Africa -- Marketing.

(1)

Desgrippes Gobé.

(1)

Dichter, Ernest, 1907-1991.

(1)

Digital -- Marketing.

(1)

Direct marketing -- Textbooks.

(1)

Diversity in the workplace -- Management.

(1)

(1)

Economic history -- 1971-1990 -- Periodicals.

(1)

Economic history -- 1991- -- Periodicals.

(1)

Electronic commerce -- Management.

(1)

Entertainment events -- Management.

(1)

Entertainment events -- Planning.

(1)

Entrepreneurship -- United States.

(1)

Export marketing -- Case studies.

(1)

Fashion merchandising -- Textbooks.

(1)

(1)

Financial statements.

(1)

Financiële aspecten.

(1)

Finanzmanagement.

(1)

Franchises (Retail trade) -- South Africa.

(1)

Freud, Sigmund, 1856-1939.

(1)

(1)

Graphic arts -- United States -- Marketing.

(1)

(1)

Handbooks and manuals.

(1)

Health resorts -- Management.

(1)

Health resorts.

(1)

High school graduates -- South Africa -- Conduct of life.

(1)

Hospitality industry -- Management.

(1)

Hospitality industry -- Planning.

(1)

Industrial management -- Data processing.

(1)

Industrial management -- South Africa.

(1)

Information technology -- Management.

(1)

Information technology.

(1)

Informationsteknik.

(1)

International business enterprises -- Management.

(1)

Interne communicatie.

(1)

Internet marketing

(1)

Internet marketing -- Periodicals.

(1)

Internet programming.

(1)

(1)

Ledningsinformationssystem.

(1)

Leermiddelen (vorm)

(1)

Leisure -- Economic aspects.

(1)

Leisure -- Management.

(1)

Leisure industry -- Management.

(1)

(1)

Life skills -- Study and teaching (Higher) -- South Africa.

(1)

Life skills -- Study and teaching (Secondary) -- South Africa.

(1)

(1)

Management -- Cross-cultural studies.

(1)

Management -- Moral and ethical aspects.

(1)

Management information systems.

(1)

Manufacturing resource planning.

(1)

Market surveys -- Periodicals.

(1)

(1)

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